Active Marketing Group Ranks 25th in PROMO Magazine’s Annual List of Top 100 Promotions Agencies
Additional Honors Include 18th in Fastest Growth and Top 50 in 2006 Revenue
SAN DIEGO, CA – June 4, 2007 – Active Marketing Group, a full service marketing and promotions agency known for its access and insight to active lifestyle consumers, recently ranked among the top 25 U.S. promotions agencies in PROMO magazine’s annual PROMO 100. Placing 25th on the 2007 list, up from 28th in 2006, Active Marketing Group (www.ActiveMarketingGroup.com) was one of 100 agencies evaluated by criteria that measured U.S. net revenues, two-year growth and the quality/results of campaign work. With a two-year growth rate of 120 percent, Active Marketing Group was also named 18th fastest-growing agency and earned a top 50 spot among the highest revenue-producing agencies. This is the agency’s fourth consecutive year as a top 50 agency in the PROMO 100.
Using a mix of disciplines to execute specialized programs, Active Marketing Group has an expert reputation in the active lifestyle market for its insight and access into the mindsets of health-conscious, on-the-go consumers. The agency also has a vast network of resources, including access to two online media channels (www.active.com and www.eteamz.com) and relationships with leading team and endurance sports organizers, park and recreation departments and health clubs, that provides clients multiple touchpoints to active consumers.
“Active Marketing Group’s PROMO 100 ranking is a reflection of the work put into each of our initiatives to create meaningful, relevant connections with active consumers,” explained Eric Magnuson, senior vice president, managing director, Active Marketing Group. “We strive to take the brands directly to the point of impact, to the environment in which consumers are experiencing those things that matter most to them in their everyday lives.”
Active Marketing Group continues its growth into 2007 with new client wins, including work from Goody, Subway and Toyota. The agency also continues to increase its staff across its national network of offices in San Diego, New York, Boston, Denver and Dallas.
About Active Marketing Group
Active Marketing Group, a full service marketing and promotions agency and division of The Active Network, Inc., brings direct knowledge, insight and access to healthy, active and on-the-go consumers. The agency helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Active Marketing Group’s direct access to the active consumer market, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-yield, integrated marketing platforms with a portfolio of services that includes strategic consulting; event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing and more. For the past four consecutive years, the PROMO 100 (www.promomagazine.com) has ranked Active Marketing Group among the top 50 promotions agencies in the U.S. Headquartered in San Diego, with offices in New York, Boston, Denver and Dallas, the agency serves a client base that includes Unilever, PepsiCo, Inc., Kraft Foods Inc. and Choice Hotels International, among others. For more information, visit www.ActiveMarketingGroup.com or call 858-964-3834.
Media Contact:
Alison Sawyer, The Active Network, Inc.
alison.sawyer@active.com or 858-964-3940
