The Active Network Strengthens Position in Running Industry with Acquisition of Cool Running
Top Resource Site for Runners to See Additional Enhancements and Content
SAN DIEGO, CA – January 15, 2007 – The Active Network, Inc. (Active), a leading provider of application services technology and marketing solutions for community service and participatory sports organizations, today announced that it has acquired Cool Running, one of the leading online resources for runners of all abilities.
The acquisition further extends Active’s position as a top content and service provider in the running industry and will provide Cool Running members with numerous benefits including access to thousands of running events in additional regions, extensive online registration capabilities, new content and an enriched user experience. Additionally, Cool Running comes to Active with a vast amount of online resources including an extensive library of training tools, a large directory of race results and upcoming events, as well as a thriving online community of runners.
“Cool Running is an extremely well-known brand and has a huge following of dedicated runners,” said Jon Belmonte, COO of The Active Network. “We are excited to have additional community resources and content available for our own audience of runners to enjoy and look forward to providing Cool Running members with the ability to find and register for thousands of running events.”
Cool Running advertisers and sponsors will also have access to Active’s extensive advertising properties and marketing tools further expanding their reach to runners and other participants of lifestyle sports and activities.
“We are extremely excited to be a part of the Active family and about the opportunities the acquisition will bring to our valued customers,” said Dave Camire, CEO of Cool Running. “Active’s excellent service and ability to deliver additional infrastructure and content will greatly benefit the needs of our members and customers.”
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About Cool Running
Cool Running (www.coolrunning.com) is the complete online resource for runners of all ability. Founded by a group of dedicated runners, Cool Running has created the Web’s best collection of information, services and tools for the running community. Cool Running has been online since 1995, making it the longest-running commercial site dedicated to the sport. Cool Running’s mission is to provide the information necessary to satisfy every aspect of the running life for every runner and running organization.
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company’s solutions help organizations improve customer service capabilities, increase revenues, and reduce the cost and complexity of managing and marketing activities and events. Through the company’s Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
Media Contact:
Tina Wilmott, The Active Network, Inc.
tina.wilmott@active.com or 858-964-3813
