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Two California Cities Choose Automated Cashiering Solution from The Active Network

Lancaster and Oakland Select Active Payment Manager to Improve Customer Service Delivery and Integrate Payment Transactions City Wide

SAN DIEGO, CA - February 20, 2007 - Driving operational efficiency and customer service excellence for citizens, the cities of Lancaster and Oakland have selected The Active Network, Inc., a leading developer of software technology and marketing solutions for municipalities, to provide a cashiering and integration solution for handling daily payment transactions. Active Payment Manager (APM) will provide citizens with access to multiple service channels to make any city bill payment and streamline payment collection processes city wide.

"We have experienced a great deal of enthusiasm for APM in California, as the software enables cities to maximize citizen participation in eGovernment services by giving citizens more online access to a number of re-occurring transaction needs," says Alex Barnetson, senior vice president, The Active Network, Inc. "Active's software technology and marketing solutions further drive this citizen interaction by promoting community use of online services and offering municipal partnership programs that create additional revenues by providing access to new services for the public through long-term sponsorships."

In an effort to improve customer service, Lancaster and Oakland selected APM to be able to offer citizens additional payment service channels such as Internet and automated telephone in addition to the traditional over the counter payment services. Using Active's cashiering solution, the cities can reduce long lines and alleviate staff time spent processing payments. Furthermore, cities can answer the growing citizen demand for eGovernment services through an easily integrated payment handling service.

APM will also enable the cities to streamline their transactions across multiple disparate departments. For Oakland, the Public Works, Community Service, Business Tax, Parking and Parks and Recreation departments, will be integrated with Finance to reflect up-to-the-minute transactions. Lancaster's Parks and Recreation, Building and Safety and Performing Arts Departments will be integrated with the Finance Department as well. Both cities will be able to transition from labor intensive methods to consistent and efficient payment management processes.

APM's ability to integrate with a multitude of software systems in various city departments, including Active's Recreation software, currently used by both Lancaster and Oakland, will allow for seamless communication between programs and increased efficiency for the related departments.

To learn more about Active's software technology and marketing solutions for state and local governments, visit www.activegovernments.com.

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About The Active Network, Inc.

The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company's solutions help sports and community service organizations improve customer service capabilities, increase revenues, and reduce the cost and complexity of managing and marketing activities and events. Its full service marketing and promotions agency, Active Marketing Group, brings direct knowledge, insight and access to active and on-the-go consumers. Through its Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.

Media Contact:

Dana McKeithen, The Active Network, Inc.
858-964-3820, dana.mckeithen@active.com