Two of Nation’s Largest Cities Choose Technology from The Active Network to Manage Recreation and Parks Operations
San Francisco and Baltimore Select Active’s Software to Improve Organizational Efficiencies and Offer Online Registration for the First Time
SAN DIEGO – January 25, 2007 – The cities of San Francisco and Baltimore have chosen The Active Network, Inc. (Active), a company that delivers software technology and marketing solutions for community service organizations, to provide operations management software and hosted technology for their recreation and parks departments. San Francisco, the nation’s 14th largest city, and Baltimore, the nation’s 18th largest city, will use Active’s operations management software to manage daily administrative tasks, such as online program registrations, facility reservations, memberships, league scheduling and payment processing. San Francisco and Baltimore join more than 60 percent of North America’s largest city parks and recreation departments, including Dallas, New York City, Phoenix, Sacramento and Toronto, already using Active’s operations management software.
“We’re pleased to provide software solutions to more than 1,500 parks and recreation organizations throughout the U.S. and Canada, automating critical membership and registration processes and enabling increased opportunities for community members to participate in recreational activities and programs through online registration access,” said Alex Barnetson, senior vice president, The Active Network, Inc. “Active has seen rapid adoption of our technology in community service organizations of all sizes that want to quickly, easily and affordably improve customer service capabilities and maximize community participation.”
Using Active’s software, San Francisco’s and Baltimore’s recreation and parks departments will offer community members access to online registration for the first time to view, search, sign up and pay for recreational programs and activities around the clock. The city of San Francisco encompasses 230 recreation and park facilities situated on 3,400 acres of land throughout the City & County of San Francisco. These include neighborhood parks, playgrounds, recreation centers, playing fields, natural areas, tennis courts, golf courses, park stadiums and administrative park offices. Baltimore City Department of Recreation and Parks will use Active’s fully hosted software solution to automate all business operations for the department’s more than 46 recreation centers, conservatory, five large parks pools, and approximately 6,000 acres of park land and pubic space.
Through Active’s marketing services, parks and recreation organizations have access to guidance and toolkits to promote community use of online services, enable successful online and offline marketing campaigns, and offer partnership programs that create additional revenues through new services for the public. To learn more about Active’s technology and marketing solutions for parks and recreation organizations, visit www.activecommunities.com.
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About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company’s solutions help sports and community service organizations improve customer service capabilities, increase revenues, and reduce the cost and complexity of managing and marketing activities and events. Its full service marketing and promotions agency, Active Marketing Group, brings direct knowledge, insight and access to active and on-the-go consumers. Through its Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
Media Contact:
Tina Wilmott, The Active Network, Inc.
858-964-3813, tina.wilmott@active.com
