YOUR INTELLIGENT ACTIVITY PLANNER™

By leveraging our 15 years of experience in the events industry and thousands of races held all over the globe, we deliver unprecedented visibility into the inner workings of your market and help you take advantage of new opportunity and underutilized potential.

GAIN UNPRECEDENTED ACCESS TO ACTIONABLE INSIGHTS AND ANALYTICS

ACTIVE INTELLIGENT INSIGHTS®

Your event command center.

View your key metrics on one screen and update your goals to ensure your event’s success. This overview will help you make quick, informed decisions.

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ACTIVE Intelligent Insights
ACTIVE Participant Tracker

ACTIVE PARTICIPANT TRACKER®

Micro-level participant trends for accurate targeting

Easily create a comprehensive profile of registrants and potential participants with layers of micro-level insights. Participant Insights brings indispensable localized data to your event planning.

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ACTIVE REVENUE GENERATOR®

Data-driven pricing

Do more than just drive urgency—set smart pricing strategies that deliver the revenue results you need to optimize return. Let the sophisticated features of ACTIVE Revenue Generator® do the math for you.

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Revenue Generator
ACTIVE TARGET MARKETER<sup>®</sup>

ACTIVE TARGET MARKETER®

Your complete marketing campaign toolkit

Plan, execute and manage digital advertising and marketing campaigns directly from ACTIVE Target Marketer®. Save time by accurately targeting potential registrants using a unified interface.

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HOW WE PROVIDE ACTIONABLE INSIGHTS TO GROW YOUR ORGANIZATION

Data Platform

ACTIVE DATA PLATFORM

Hundreds of databases housing billions of data points are consolidated into a single, common ACTIVE Data Platform. Domain and market specific taxonomy enable decision support.

Data Platform

COMPLEX DATA ANALYSIS

ACTIVE Network Activity Cloud® uses mathematical and statistical algorithms to consolidate data from ACTIVE’s proprietary data platform and third-party inputs to curate the most important ideas. This allows customers to access simple yet powerful insights that solve immediate business problems.

Data Platform

FIRSTHAND MARKET KNOWLEDGE

Product, sales and marketing teams are in constant conversation with customers to understand the most important questions, issues and opportunities they face.

Data Platform

POWERFUL BUSINESS TOOLS

Our global team, including behavioral science and data experts, along with MIT researchers, evaluate and interpret all data. Our custom-built data products then curate the most important ideas and allow customers to access powerful insights that solve immediate business problems.

Data Platform

ACTIVE NETWORK ACTIVITY CLOUD®

The INTELLIGENT ACTIVITY PLANNER™ provides actionable insights into the health of your event(s) and optimization tools to increase participation and improve revenue.

Ready to take your event to the next level?

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