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The articles in this edition feature a new race director guide, “Permits & Finances,” Jill Prichard of the World Famous Mud Run, and how you can join ACTIVE to help get more kids involved in activity. Enjoy!

In this issue:

I hope you enjoy these articles. Feel free to share your feedback and ideas for our newsletters!

Sincerely,
Lisa Martin


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Race Director Blog
Free Guide: Permits & Finances – Event Planning Essentials

How many of you attended our uber popular webinar on Permits & Finances: Event Planning Essentials? Industry pro Anton Villatoro of RaceHQ presented the webinar, giving tons of valuable, practical information about the two most important things of event directing--permission and money.

Because of the webinar's popularity, we thought it would be helpful to have all of Anton's advice down on paper. So we created…Read the full article

This article was posted on our blog on May 13th. If you want to know as soon as an article is posted, subscribe to our blog and you’ll get an email alert.  Click here to subscribe


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Tips and Tricks

Tips & Tricks
How to Work Around the New Yahoo and AOL DMARC Policy

The new Yahoo and AOL DMARC policy has the potential to affect any emails you send and has stirred up a lot of concern! Learn what this policy is and how you can avoid having your emails rejected.

Watch instructional videos and get lots of tips and tricks in the new Help Center.

To ensure you’re getting the most out of ACTIVE Works, register here for live product training (it’s free!).


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Jill Prichard headshot
Jill Prichard

Event Director of the Month
Jill Prichard, World Famous Mud Run

Jill Prichard is the race director of the World Famous Mud Run, which has a 21-year history of inspiring participants to "be like a Marine." The 2014 event features four different race days (May 31, June 1, 7, 8) with not only the original 10K distance, but a newly added 5K distance option. We got a chance to talk with Jill and ask her about how she manages such a complex event and stays true to the spirit of the United States Marine Corps.

How did you get started in the business (sports industry)?

My sports industry journey started when I worked for the City of Carlsbad in the early 80s.  I worked in the Special Events Office which managed all special events throughout the city, including the Carlsbad Triathlon and a couple of other sporting events. My favorites were the body board and body surfing contests.

How long have you been involved with the Camp Pendleton Mud Run?

I was hired at Camp Pendleton literally one week prior to the 2012 World Famous Mud Run – talk about hitting the ground running!  So technically, 2014 will be my third go-around with the race but only my second year as Race Director.  It truly is one giant team effort, so all the credit for its success goes to the Semper Fit Team – I am blessed with an amazing staff.

What were the biggest changes in the industry you noticed in 2013?

Prior to 2010, we were pretty much the only kid on the block when it came to obstacle course mud run races – since then, over 300 obstacle style races, just in the Southern California area,  have popped up.  This is another example of a grass roots sport changing its form just slightly and then exploding worldwide (for example, like stand up paddle boarding and surfing).

What do you think is in store for you and the industry in 2014?

Obstacle racing has evolved into its own sport, completely different from your regular road race running event.  As with all new trends, it will take a couple of years for the sport to grow and then settle into its niche in the athletic world.  We have succeeded because we have remained the same, true to our military roots, but at the same time, we have been evolving – if you can, imagine the perfect blend of the two.

Our growth came naturally because of the hunger of our athletes to participate in obstacle racing over the past 21 years, not from a new trend that has suddenly become popular.  It is with that concept and solid base that we are confident in our future in the sport.

Do you have any advice to share with other event directors?

Have as much fun as humanly possible and make sure you take everyone with you along for the ride!

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  What’s new
ACTIVEx Charity Challenge logo

ACTIVE’s “Fundracing” for Kids in the Game – Join Us

When we say our mission is "to make the world a more active place," we really mean it. Not only do we avidly believe in leading healthy lifestyles, but we want to be involved in and give back to the communities we serve. In that spirit, we are kicking off our 9th Annual ACTIVEx Charity Challenge “Fundracing” Program.  This four-month training and fundraising program culminates at the Solana Beach Triathlon & Duathlon on July 27. All of the money raised goes to Kids in the Game, placing kids into youth sports activities at local YMCAs, youth sports organizations, and camps.

“The ACTIVEx Charity Challenge is designed to bring together our clients, our community, and our people, creating an ecosystem of support for a great cause aligned with our mission of making the world a more ACTIVE place,” said Arch Fuston, Director of ACTIVEx.  “Over the past eight years, the Challenge has been a way for ACTIVE employees to walk a mile in our customers’ shoes – to date, over $375,000 has been raised for local non-profits in cities across the country that share the same goals.”

Last year we raised enough funds to get 1869 kids involved in activity and in 2014, we're trying to blow that record out of the water. This year, for the first time ever, Charity Challenge is open to the public for fundraising and participation.  Will you join us? Here’s everything you need to know!


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