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We asked a big question in this edition: what are the differences between women and men in running? The answers may surprise you. Read on to meet Bill and Valerie Spata, co-founders of 1n3, LLC. We've also got some useful tech tips to help you hit your summertime stride. Enjoy!

In this issue:

I hope you enjoy these articles. Feel free to share your feedback and ideas for our newsletters!

Lisa Martin

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Race Director Blog
The Gender Divide in Running [Infographic Download]

When it comes to running, what are the differences between men and women? In partnership with Running USA, ACTIVE Network polled our ACTIVE Lifestyle Panel members to contribute to the National Runner’s Survey. Digging deep into the responses from our members, we find insights into the differences between male and female runners that will help you market to each gender more effectively and grow your event.

In this running infographic, you’ll see stats that reveal…

Read the full article and download the infographic.

This article was posted on our blog on June 17th. If you want to know as soon as an article is posted, subscribe to our blog and you’ll get an email alert.  Click here to subscribe

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Tips and Tricks

Tips & Tricks
How to Create Registration Categories

We know that there are a lot of you who are just starting to use ACTIVE Works and might need some event setup tips. An important part of the setup process is creating registration categories, so let’s make sure you’re doing that correctly and quickly: Click here to learn how to create registration categories in just a few steps.

To ensure you’re getting the most out of ACTIVE Works, register here for live product training (it’s free!).

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Bill & Valerie Spata
Bill & Valerie Spata

Event Director of the Month
Bill & Valerie Spata, Founders
1n3, LLC

Bill and Valerie Spata co-founded 1n3 in March 2013. 1n3 is an event management and consulting company that produces new and innovative events nationwide, including the Blacklight Run™, Foam Glow 5K™, and So Glow 5K. All of 1n3’s events help support children’s hospitals or childhood cancer awareness and research, donating a large portion of event proceeds to the cause. Recently we sat down with Bill to ask him about his company’s success.

What inspired you to found 1n3, LLC?
Our oldest daughter was misdiagnosed with leukemia when she was four. Upon moving to Arizona, the Phoenix Children’s Hospital discovered that she actually had an autoimmune disorder and she eventually grew out of it. That was obviously a huge relief to our family and we will be forever thankful to the hospital. Since that time, we have spent time volunteering at Phoenix Children’s Hospital with a goal that one day we will build a vessel to donate and continue to support other families, just as Phoenix Children’s Hospital did for our family.

Valerie was the heart behind getting 1n3 started. Valerie has excessive corporate management experience, and she has also done a lot of event planning on large scale events, and she has a heart of gold. I too have extensive management, public relations and vast experience in online marketing. Combining our skills, we came up with 1n3. Valerie says I am the brains behind the success and I say she is the heart behind the success, but together we have a passion and pride for doing something great and impacting people’s lives - from our participants, customers, partners, and staff, to friends and family. With 1n3 we are committed to giving back to our community. We dedicate our races to children. We are faithful to children and families with cancer, understanding that “1-in-3” families are rocked by childhood cancer.

What were your first events?
Our first event was on August 31, 2013, the Blacklight Run in Albuquerque, NM, with 3,700 registered participants.

How do you differentiate your events?
We pride ourselves on the fact that we have one purpose, and that’s our commitment to support children’s cancer programs. We push hard to build awareness for the cause and raise funds. Our commitment starts at every event with a dedication ceremony to an honoree from the local community. We also have course marshals from the charity we’re supporting and we do a check presentation on stage. We want to be very transparent with our participants about how their participation is dedicated to childhood cancer awareness and each participant is running to help spread the word around the nation, one runner, and one race at a time.

We also strive to invite special guests to help support a cause for children. For example, at the Las Vegas Blacklight Run, we had an amazing 14 year old young man, suffering from a detrimental autoimmune disease called Panda’s, whose dream is to be a DJ. Make-A-Wish granted his wish with all new DJ equipment. We found out about this young man, named DJ Diego, and we invited him to make his debut at our Las Vegas event to do a 45-minute opening set to over 10,000 registered participants. He was so good that we invited him to join us at our next event and now he has a ton of followers and fans, and he is building his DJ portfolio and living his dream to be a famous DJ. It was great to be a part of this, and to be a part of a lifelong memory for DJ Diego.

Overall, our philosophy is that you have to have a purpose for putting on your events. Yes, our events are exciting, they look great, you get glowed and make memories, but having a passion and mission to do what you do, that is what will set you apart, help you be successful, have lots of fun and touch people’s lives. We truly want to change people’s lives, and we’re trying to do that one race, one city at a time. Our participants recognize that and connect with it.

What advice would you give to other event directors?
I’d recommend three things:

  1. Find something unique that differentiates you from everyone else out there. You don’t want to compete for the same customer over and over again. Build something that gets people really excited about signing up.
  2. Know your target market and customer—it won’t be plug-and-play marketing. To get high conversion numbers, dial into your customer and break down their demographics. It will cut your marketing costs in half and allow you to scale your business.
  3. Reach out and ask for help. The most successful people I’ve seen have reached out to other leaders and consulted with them. Go to people who have already lived it and ask for advice. There are so many people who are willing to help. Valerie and I would love for anyone to call us and we’d be happy to share what we’ve learned.

Learn more about 1n3

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Stay Fit for Summer

Stay Fit For Summer on

This summer on we're engaging our community of over 2.5 million unique visitors with a special series called Stay Fit For Summer. Each week from June through August, is showcasing creative ways to maintain a beach-toned body and recipes for refreshing seasonal dishes.

Make this your healthiest summer ever by staying up to date with the latest workouts and delicious recipes. Every Monday, you'll find a fun body-sculpting fitness circuit to focus on during the workweek. Fridays will feature new seasonal treats, just in time for weekend cookouts!

Join the Stay Fit for Summer: Fitness Challenge Group on Facebook to keep motivated.

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