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Did you know that only 11% of participants who start registration from a smartphone actually complete it? Many of those forms are abandoned, and that means lost revenue for you. But not anymore! In this issue, we’ll introduce you to Mobile Express Checkout, a brand-new feature, coming soon to ACTIVE Works. You and your participants will love it! Also, read on to meet Jason Crowther of Atlas Multisports, get a discount to the Portland Marathon Event Directors College, and learn some handy tips and tricks. Enjoy!

In this issue:

I hope you enjoy these articles. Feel free to share your feedback and ideas for our newsletters!

Lisa Martin

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Race Director Blog
Coming Soon: Mobile Express Checkout

You want to offer your participants easy options to register for your event, but let’s face it: registering for an event on a smartphone is no easy feat. Filling out a long registration form on a mobile device is a daunting task for participants. Not to mention, we can all get a little distracted when we receive a phone call or a social media notification pops on the screen. In an instant, your potential participant has dropped out of the registration path. That’s why we created a new feature to speed things up for on-the-go participants, while increasing your registration conversion rates.
Read the full article.

This article was posted on our blog on July 28th. If you want to know as soon as an article is posted, subscribe to our blog and you’ll get an email alert.  Click here to subscribe

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Race finish line

Tips & Tricks
Wrapping Up Your Race
This is the time of year when many events are taking place or in the final stages. If you’re ready to start wrapping up, a great way to assist participants is by responding to their refund requests.

Learn how to cancel a registration and issue a refund here
Learn how to issue a refund without cancelling a registration here

Setting Up Your Next Event
Are you new to ACTIVE Works Endurance? If so, then welcome! In order to set up your event, you must first create an organization.

Click here to learn how to create an organization in just a few easy steps
Click here to watch a quick video to guide you through the setup process

Learn about more helpful tips and tricks in the ACTIVE Works Endurance Help Center.

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Jason Crowther photo
Jason Crowther

Event Director of the Month
Jason Crowther, Atlas Multisports

In its third year, the 7 Sunshine Coast Marathon has become a must-do event for runners from across Australia and around the globe. Atlas Multisports manages this world-class running festival, which raises funds for the Ronald McDonald House of South East Queensland. The event features a marathon, half marathon, 10k, 5k, and 2k that run along the picturesque coastlines of Australia’s Sunshine Coast. We had a chance to talk with Jason Crowther, the managing director of Atlas Multisports. Here’s what he had to tell us about the event itself and his path to becoming a race director.

How did you become an event director?

I come from a running and professional athlete background. I started after my career coaching athletes and triathletes for Ironman and half Ironman events. I took it up as a hobby really. I started running some run events just because there was a lack of those types of events on the Sunshine Coast. I’m an engineer by trade, so up until a couple of years ago, I was working full time as an engineer. I really loved race directing, the whole organisation side of it, especially with the marathon. Six to nine months of work culminates in one day. I like that sort of pressure type situation. From that hobby, just putting in hard work on those smaller events, I was given the opportunity to run larger-scale events. Around the time of the Sunshine Coast Marathon, I decided to do it full time and become a race director.

What was your main mission or motivation for putting on the 7 Sunshine Coast Marathon?

A group of a couple of friends and myself went over to run the Las Vegas marathon. We were toying with a 5K or a 10k, similar to like a City to Surf type thing where it was a point-to-point type of event. Then we went over to Vegas and did the marathon and thought, why don’t we do a marathon? It could be the marquee event for running. We don’t have it on the Sunshine Coast. Let’s make it a world-class event and a not-for-profit event where all the benefits go back to the community and charity.

The big driver for me on that side is that it’s a Sunshine Coast event that is 100% owned by Sunshine Coast and 100% gives back to the Sunshine Coast.

What are some of the things you think set your event apart and help it be successful year after year?

We’ve done surveys on this and it’s split down the middle. For marathon and half marathon runners, it’s all about location. A flat path is cool. Being a community event, we get so much support from local businesses. The community knows that the funds are going to charity and not just to the event organiser.

From my point of view, I’m driven because I know that the more entrants I get, the harder I push my sponsors and my contractors, the more money goes back to charity. Obviously, the key thing for me is getting feet on the start line. I want to try and get as many people on the start line as possible and I want to raise as much money as possible.

What are your plans for the future?

I have a five-year plan to get the marathon to 10,000 plus competitors. The Sunshine Coast Marathon probably has a 12,500 to 15,000 thousand capacity long-term. If I can get it to the 10,000 mark, then we’re on our way to being full.

I want to start doing more events. I have a passion for triathlon; that’s my professional background. Triathlons are done very well on the coast. There’s a need for cycling events. I’m not looking to source another event, but if another event comes to me that I think is needed—that’s really important. If I think an event is needed or missing from the calendar, then that’s my next step.

I don’t want to do what’s already been done, because I’m not going to be successful if I do that. I need to fill a hole. With the marathon, we filled a hole and obviously it was a hole that needed to be filled. And that’s why it’s been so successful. I do think there could potentially be a cycling event on the Sunshine Coast.

Do you have any advice for race directors who might just be getting started?

I can only give the advice that other race directors have given me. When you’re first starting out, you’re going to have a marquee event. Put all your eggs in one basket and really work on that marquee event. Don’t get caught up in trying to run too many events initially, because you’re just going to dilute your message. Get that one event to a level where you’re happy with it. Then you can start looking at doing other events. Otherwise, your key event is going to suffer and the other events you try and do won’t be successful either.

Learn more about the 7 Sunshine Coast Marathon

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What’s new

Portland Marathon logo

Register for the Portland Marathon Event Directors College and save $55

When: October 2-4
Where: Portland, OR
Not registered yet? Click here

This 3-day workshop focuses solely on events from the hands-on/tactical perspective. Industry pros will share their expertise in sponsorship, event management, event directing, administration, marketing, and more. You’ll get tips and advice from top-quality guest panelists in an intimate setting. To keep its interactive and educational format, space is limited! We’d love to see you there.

ACTIVE Event Directors: Use the discount code 2014EDCOR for $55 off registration.

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