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Edge Newsletter

It’s the New Year, and it’s time for new events! In this edition of The Edge, we’ll share with you insights on how to set up your events, and fill it as quickly as possible. You’ll learn how to leverage data to cast a smart marketing plan and catch more participants. As you read on, you’ll receive some tips on how to create your new event in ACTIVE Works Endurance. Then we’ll head overseas to speak to an event director who saw the amazing opportunity for a fresh, new, and vibrant sport in Southeast Asia – triathlons. Ready. Set. Go!



In this issue:

I hope you enjoy these articles. Feel free to share your feedback and ideas for our newsletters!

Sincerely,
Lisa Martin


P.S. Advertise your event on ACTIVE.com, at a price you choose. Check out Instant Ads and what it can do to generate participation for your event.

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Blast Fishing

Race Director Blog
Blast Fishing: Maximize Your Marketing in 2015

The analogy between fishing and marketing isn't new. A simple internet search offers hundreds of thousands of examples of people philosophizing about how marketing is an art like fly fishing. They advise you to know your fish, go where the fish are, pick the right kind of bait, and be patient.

"People develop their own techniques that they're not going to tell others about," advised Jared Brown, an avid sportsman from Waco, Texas. "There are certain things [in the market] that are designed to catch fishermen and not fish. There's no substitute for experience." Through our discussion, I learned a lot about large-mouth bass, the colors of bait that work best, fishing magazines, water temperatures, and lakes where he's seen success.

Fishing clearly takes a lot more time and patience than I ever imagined, and many of the people I spoke with kept coming back with the same quote, "That's why it's called fishing and not catching."

You're a race director. You need to fill an event as quickly as possible. With everything you've got to do to put on a successful event, participants need to jump in the boat. You need a marketing plan where your rod and reel is a stick of dynamite and a map of where to throw it in the water.

So how do you improve your chances to catch participants as quickly as possible?

Read More


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Nathalie Marquet
Nathalie Marquet

January Event Director of the Month
Nathalie Marquet, MetaSport

To kick off 2015, we’re taking off to Asia to speak to an event director who saw the amazing opportunity for a fresh, new, and vibrant sport in Southeast Asia – triathlons! Originally founded as Tribob in 2000, MetaSport is a leading sport management company headquartered in Singapore and specializing in event management and training in triathlons, swimming, cycling, and running. We caught up with Managing Director Nathalie Marquet to find out how she manages exceptional multisport events while also implementing a major rebrand.

Read More


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Tips and Tricks

Tips & Tricks
New Year, Create a New Event!

This is probably the time of year when you are starting to set up your event. You might be asking yourself “Where do I start?” Read this article to guide you through the first step in event creation in ACTIVE Works Endurance.

Once you’re done that portion of the setup process, if your event has different categories (such as a 10K run along with a Fun run), click here to learn how to create a new category or learn to modify an existing one here.

Congratulations! You are now well on your way to hosting a successful event!


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Triathlon Business International Annual Conference























Running USA





























What’s new
Join us at Triathlon Business International 2015!

The Triathlon Business International Annual Conference, presented by ACTIVE Network, is just a few days away on January 25-27, 2015 in Marina del Rey, CA. This year's theme is "Where the Business of Triathlon Gets Done." We're extremely excited to be a part of this event again this year.

In addition to valuable business growth ideas, sessions will mirror the “tri” in triathlon with emphasis on your three-fold nature:

  • Body: Join daily morning indoor or outdoor workouts, sponsored by ACTIVE
  • Mind: Enrich your business skills in the areas of finances, social media, triathlon trends, the use of data and more
  • Soul: Mix, mingle and engage with your peers and industry leaders in networking sessions and while yachting around the harbor.

Sam Renouf, General Manager, ACTIVE Network, will also share valuable insights in his session, Big Data Decision-Making: Guiding Future Events through Insights from the Past. You’ll learn how other industries have changed the game using data analysis and how the triathlon community can adopt these strategies in the future.

If you haven’t already, register now!



Running USA 2015: The 12th Industry Conference

Join ACTIVE at Running USA 2015: The 12th Industry Conference in New Orleans on February 8-10, 2015. Check out the five ACTIVE-sponsored activities you won’t want to miss at this year’s event.

  1. Enter the GoPro Power Hour Daily Drawing – When you receive your conference tote bag, hurry over to ACTIVE’s booth #107 and enter your bib into our hourly drawing for an ACTIVE Power Charger for your phone, and our daily grand prize, a GoPro camera.
  2. Consult with a digital marketing expert – One of our professional Launch Consultants will evaluate your event website and offer tips to take your online presence to the next level.
  3. Attend the Women’s Trailblazer Luncheon – Celebrate with Running USA and ACTIVE as we honor a woman who has made a significant contribution to the running industry.
  4. Visit the Power Plant – Recharge between sessions in our hospitality room where you can charge your phone, check your email, enjoy light refreshments, and print boarding passes.
  5. Experience the ACTIVE Works difference – See the latest in Online Race Registration and Activity and Participant Management and talk to our product designers who are working to develop the future of this exciting industry.

See the full event agenda here.

Last year's conference sold out and registrations are going fast, so we encourage you to register now! You don’t want to miss out on the largest running industry event of the year.


ACTIVE Works On-Site Mobile App Upgrade Coming Soon!

ACTIVE On-Site app is coming out with a new release soon. Besides having a new beautiful iOS style layout with real-time event details, you’ll be able to check-in registrants quicker than before using a QR code in their confirmation email. The manual search check-in is also faster and more accurate. Another cool new feature is you’ll be able to use the camera on your phone to quickly enter credit card details for collecting payments securely.

With the new ACTIVE On-Site app, you’ll be able to check-in, register, and take payment from participants on race day much faster and more efficiently, all from the palm of the hand. Lower your stress level on race day by eliminating registration forms and long lines, saving time and trees!

Stay tune for more details!


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Spread the Word with Social Media

why should you #runwithus
Go From Running in the Race to Running the Race

It is the beginning of the year. Time for new goals and new expectations. You have to do it bigger and better than you did last year, but how? ACTIVE.com sees more than 6 million unique users a month. Those are racers that are looking for events to be a part of – your event. Now all you have to do is figure out how to host this amazing event – we got you covered. #Runwithus for the latest tips and tricks for hosting your next event.


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ACTIVE Network

ACTIVE Network has deep expertise in activity and participant management. Our ACTIVE Works® cloud technology helps organizations transform and grow their businesses. Learn More

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