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This year we’ll aim to bring you more insights and data to help make your events successful. Did you know that mobile visits to ACTIVE.com in 2014 outnumbered visits from laptops and desktops by nearly 20%? Evidently participants like to search for events on the go! Will your events be mobile ready this year?

We’d also like to tell you some exciting new technology updates including the announcement of ACTIVE’s new timing partner IPICO Sports and the release of the new ACTIVE Works On-Site 2.0 for iOS. Also don’t forget that you can still register for this month’s webinar on Increase your Event Revenue throughout the Participant Journey. You’ll learn some top tips on how you can enhance your event experience and grow your revenue. Sign up for the webinar here!

In this issue:

I hope you enjoy these articles. Feel free to share your feedback and ideas for our newsletters!

Sincerely,
Lisa Martin


P.S. Advertise your event on ACTIVE.com, at a price you choose. Check out Instant Ads and what it can do to generate participation for your event.

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IPICO Sports



















ACTIVE Works On-Site Mobile App 2.0 Released













ACTIVE Works Endurance Highlights

What’s new
ACTIVE Network Acquires IPICO Sports

ACTIVE Network has acquired IPICO Sports, a leading global timing company. IPICO is a global provider of race timing technology, and its dual frequency timing system is well known for its industry-leading accuracy and is used by some of the world’s largest and most iconic events, including the Virgin Money London Marathon and the Tokyo Marathon.

We are expanding our offerings to give you access to technology and data throughout your event lifecycle. The integration of IPICO will expand on ACTIVE's real-time, on-site capabilities and provide you with a comprehensive solution that includes registration, marketing, timing, data, analytics, and insights to help you make business decisions, increase participation, and drive growth of your events.

In utilizing recent developments in ‘wearable technology,’ ACTIVE also plans to expand the uses of the chip beyond timing, to eventually include cashless payment, access control, and spectator engagement. We are excited about the future and our ability to support you with a comprehensive set of solutions for your events.



ACTIVE Works On-Site Mobile App 2.0 Released!

ACTIVE Works On-Site 2.0 for iOS has been released and is available for FREE in the App Store. On-Site allows you and your volunteers to check-in, register, and take payment from participants on race day much faster and more efficiently, all from the palm of the hand.

The new release features dramatic improvements to functionality like:

  • Real-time Event Details: Beautiful iOS 8 style layout with real-time event details displayed graphically.
  • QR Code Check-in: Check-in registrants two times faster than before using a QR code from their confirmation email.
  • Manual Search Option: Improved manual search that is faster and more accurate.
  • Dynamic Merchandise Check: At-a-glance access to t-shirt sizes and purchased merchandise help you work fast and keep lines short.
  • Fast & Secure Payments: Quickly enter credit card details for registrant payment using the camera on-device—no extra hardware required. It’s encrypted to provide data and payment security.

Say goodbye to paper. Send the long lines packing. Lower your stress level on race day by using ACTIVE On-Site.

On-Site is available for FREE on iTunes and Google play. (Upgrade for Android coming soon!)



ACTIVE Works Endurance Highlights

ACTIVE Works Endurance helps race directors create a great event experience. From driving new participants to your event to collecting data insights to that result in better decisions, we are with you from start to finish. As we continue to invest heavily in this cutting edge platform we wanted to share with you some of the highlights over the past 6 months to ensure you are aware and can make use of some of these fantastic improvements:

  • Express Checkout: Allows registrants to quickly pay for their space on a mobile device and complete the registration later.
  • Kiosk Mode: Self-service registration that automatically logs off and return to main screen after use for exhibition environment.
  • Split Processing Fees: Share a percentage of the processing fees with participants.
  • Team Functionality Improvements: Transfer all team members to a different category easily, mass import registrations into AWE, and improved integration with Just Giving.
  • Improved Dashboard Reporting: Simple cross event reporting to include participant and registration figures.
  • On-Site Mobile App: QR code and photo-based credit card functionality allows you to check-in registrants and collect payment much faster than before.

ACTIVE Works Endurance services from small local to large international customers across markets from running, cycling, triathlon, and obstacle course to experiential events.


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Webinars

Webinar
Increase your Event Revenue throughout the Participant Journey

Learn how new revenue generating strategies can maximize your profits and enhance your race experience by tuning in to our expert led Web Event – 10 Tips to Increase Event Revenue.

We’ll be sharing global industry insights and will explain critical event planning essentials to follow in 2015. You’ll find out how you can:

  • Spot new revenue opportunities
  • Adopt marketing best practices to connect with participants
  • Maximize your pre-event, event day and post event profits
  • Use race technology to optimize revenue channels
  • Learn from global success stories

Don’t miss this opportunity to hear some of the industry's best kept secrets and discover how you can increase your profits in 2015.

Register Here!


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Libby Jones
Libby Jones

february Event Director of the Month
Libby Jones, The Active Joe

When you’re out there running a race, it’s nice to know that the person who put the race together is just another runner like you. That’s why this month’s Event Director of the Month, Libby Jones, started The Active Joe. Libby is a mom, a back-of-the-pack runner and a committed race director, bringing sold out races to the Dallas area.

Since 2011, The Active Joe has brought challenging and successful races to Texas by the hands and hard work of Libby. With effective social media marketing and a positive and community-driven focus, Libby stands out as more than just an ordinary “joe” to us!

We sat down with Libby to learn more about her and The Active Joe.

Read More


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Tips and Tricks

Tips & Tricks
No Account? No Worries!

Creating an account and logging into ACTIVE Works Endurance is quick and easy. Enjoying the benefits that the platform has to offer is only one link away (literally!)

Read this article to learn more about logging into the software. After you have successfully logged in, you are well on your way to creating your account and setting up your organization. Learn how to do that here


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Blast Fishing

Race Director Blog
5 Popular Running Blogs to Follow Now

There are few things more valuable to an event director than insights into the minds of the customer—zealous runners (and the people they influence).

Check out five of the running blogs we’re loving right now and be sure to tell us who we missed in the comments!

Read More


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Spread the Word with Social Media

why should you #runwithus
Go From Running in the Race to Running the Race

It is the beginning of the year. Time for new goals and new expectations. You have to do it bigger and better than you did last year, but how? ACTIVE.com sees more than 6 million unique users a month. Those are racers that are looking for events to be a part of – your event. Now all you have to do is figure out how to host this amazing event – we got you covered. #Runwithus for the latest tips and tricks for hosting your next event.


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ACTIVE Network

ACTIVE Network has deep expertise in activity and participant management. Our ACTIVE Works® cloud technology helps organizations transform and grow their businesses. Learn More

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