ACTIVEWorks Product Enhancements

  Product Enhancements  |  Did You Know?  |  On-Demand Webinar  |  Customer Stories  |  Marketing Promotion  |  Endurance Insights  

product enhancements

What Would You Say to a 12% Increase in Registrations With One Click?

With dozens of distractions begging for attention on our smartphones alone, is it all that surprising that about 67 percent of online shopping carts are abandoned before any money is exchanged? Your race registration site may be suffering from the same malady, with racers fully intending to register, but giving in to one distraction or another before actually completing the transaction.

Luckily, ACTIVEWorks’ abandoned cart email technology helps you convert these would-be lost registrants. By sending a simple, well-timed email after a customer starts to register—without finishing—you’ll help to stop some of the distraction-induced registration loss. Many of our customers see abandoned cart emails bring in as many as 12 percent of their total registrations.

Read more to learn how to activate this feature.

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did you know?

One of the most powerful phases of the participant journey is actually the last one—reflection. Beyond posting photos to social media and researching next year’s event, your racers might also be prompted to buy some of that race swag they skipped during the registration process. With ACTIVE’s post-registration merchandising, be sure that your account is set up to let participants go back and order more items after the race is finished.

Learn how to activate post-registration merchandising here.

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How to Unlock Your Social Media Potential

Most small business owners spend upwards of 20 hours each week on marketing—most of it consumed updating Facebook, Twitter or Instagram. Watch this short, on-demand webinar to discover proven tips on creating a social media strategy using the power of data to identify and target your key audiences.

Watch here.

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customer stories

2 Simple Ways This Fundraising Team Keeps Racers Coming Back

Team Muscle Makers for UCMD President Melissa Mayorgas employs a simple strategy to keep her racers coming back: communication. See how it’s turned 30 to 50 percent of her runners into repeat racers.

Read more.

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Marketing Promotion

Have a 2015 event? Get 40% off marketing until September 15.

Contact your ACTIVE Network Marketing representative today to get 40% off a custom marketing package, Instant Ads Credit and placements in our promotional newsletters. Extend your marketing reach and attract more registrations by working with ACTIVE.

Contact Your Account Manager to Learn More.

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endurance insights

When Should You Plan Your Race, Saturday or Sunday? Hint – It’s Not What You Think

There’s a long-standing opinion among race organizers that if you want your race to be successful, you should plan it for a Saturday. For the most part, that opinion is supported by data from ACTIVE Network Activity Cloud™, but when you look at individual states, the story quickly changes.

Read More.

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