ACTIVE Innovators: Top 4 Ways the Adidas Shamrock Run Portland is Racing into the Next Generation

With some 30,000 participants expected to take to the streets for its 40th edition this weekend, the third-largest running event in the west is changing the game on themed fun runs through strategic innovations–no luck required.

How The Shamrock Run is Racing Into the Next Generation

Pirates. Superheroes. Runaway Brides. Themed fun runs draw high-spirited participants across the globe, all year round. In addition to established series, novel new events are popping up faster than you can say “zombie dash.”

So, how can smart race directors set their events apart from the costume-clad crowd? Continue reading

ACTIVE Network Celebrates International Women’s Day 2018



International Women's Day 2018

It’s time to #PressforProgress.

Thursday, March 8, 2018, marked the 117th annual International Women’s Day, a worldwide celebration of achievement, unity and the drive for equality. ACTIVE Network rallied around this year’s theme of “Press for Progress” through empowering words and actions. Continue reading

Top Takeaways from Running USA’s 2018 Conference: Experiences Matter

The 2018 Running USA Industry Conference powered by ACTIVE Network wrapped earlier this month, marking another year of insights and innovation at the largest endurance running trade association event in the world. Gathering industry professionals from across the globe–this year’s attendees represented over 20 different countries–the conference included presentations, breakout sessions, panel discussions and, of course, plenty of group runs and networking.

Powered by Purpose

ACTIVE Network is a founding member of Running USA, and Cristine Kao, ACTIVE’s Senior Director of Global Marketing, was on the scene from day one to the closing reception. Throughout the conference, she noted attendees’ high energy and open minds. For example, a first-time Women’s Networking Meetup drew a crowd so large, it was standing-room-only.

“There are so many new ideas in the industry,” says Kao. “There’s a sense of purpose.”

Afdhel Aziz’s keynote speech reinforced this sentiment. The author of “Good is the New Cool: Market Like You Give a Damn” touted the power of endurance events to drive purpose-focused goals. A staggering $1.2B is raised by running events each year for causes big and small.

The Endurance Experience

A two-fold industry trend ties back to Aziz’s key insight. As larger, longtime organizers see a decline in registration, more first-time events are popping up each year. Participants are also skewing more heavily toward the experience-seeking enthusiast, rather than the competitive runner, and they may be more attracted to smaller, regional and more purposeful events.

Kao explains the takeaway for organizers. “How do you create a holistic experience for both the racer and the everyday runner? As a race director, you have to consider both,” she says. “There’s an inherent alignment in that endurance running provides a unique experience for people.”

Designing Destination Events

An Idea Lab session led by Sam Renouf of Motiv Sports placed even greater emphasis on the experiential consumer. Entitled “Running as a Destination: How to Attract International Participants,” Renouf’s presentation highlighted the Sydney Marathon as a case study.

The popular event, marking its 17th year this September, courts runners from around the world via multilingual marketing, enhanced digital initiatives and positioning itself as a destination event that showcases Sydney’s unique culture. Renouf’s four elements of a destination event that will attract an international audience include (1) Location, Culture and History; (2) A Sense of Community; (3) Ease of Access and (4) Bragging Rights.

Watch the Experts

Building on the above insights from this year’s Running USA Industry Conference, check out our panel video featuring a discussion with three industry veterans:  Rich Harshbarger, CEO of Running USA; Sam Renouf, President of Motiv Sports and Dave McGillivray, Founder of DMSE Sports.

Will we see you in Puerto Rico in 2019?

ACTIVE Trend Report: Observations From TBI and USAT 2017 Conferences

From left to right: Sam Renouf, GM of Sports, ACTIVE Network; Richard Adler, President Triathlon Business International; Rob Urbach, CEO, USA Triathlon

Photo: Paul Phillips / Competitive Image / @compimagephoto


When Triathlon Business International and USA Triathlon came together to deliver a unified 2017 conference experience in ACTIVE’s home town of Dallas, ACTIVE welcomed conference goers to its headquarters to kick off both TBI’s annual business conference and USAT’s Race Director Symposium. Triathletes, race directors and industry leaders pedaled out fresh margaritas on the “blender bike” and downed fajitas slathered with guacamole. While this group had a good measure of fun at this year’s conferences, it also tackled some of the biggest issues facing triathlon today and into the future.

Continue reading

New Year’s Resolution: Get More Kids in the Game

At the beginning of each year, people everywhere focus on setting new goals for themselves. For many, it’s health and wellness or professional goals. At ACTIVE, both personal (health and well-being) and professional aspects can be encompassed within the one goal because the company provides an entire ecosystem for improving the health of the community at-large as well as fulfilling personal goals. Today, for example, teams of employees built bicycles for the Dallas Police Department’s Police Athletic League (PAL), a youth crime prevention program that instills a sense of confidence, community and positivity in kids through youth recreation activities.

Continue reading

There’s No Place Like Home, Especially During the Holidays

Group of human palms on all sides of a cut out house diagram with setting sun coming through window over water

Whether it’s time, gifts, money or food, opportunities to give during the holiday season are plentiful. Regardless of the season, any time is a good time to help improve a fellow human being’s quality of life. At ACTIVE, the act of giving has become part of our DNA as a company that lives the mission to make the world a more active place. ACTIVE employees constantly work to help as many people as possible, frequently raising money and awareness among themselves for various causes like “No-Shave November” and the ACTIVEx Charity Challenge that benefits Kids in the Game.

Continue reading

ACTIVE Trend Report: How to Capitalize on Evolving Membership Models


The membership model that many gyms, health and fitness organizations have employed for decades is in the midst of a seismic cultural, technological and economic shift. Millennials, now the largest living generation in the US, are redefining value by prioritizing experiences over material things, customization over one-size-fits-all and social engagement over the exclusivity and certainty of the membership model. At the same time, technological advances that enable the “sharing economy” are increasing competition for Millennial dollars, as more affordable fitness options become widely available via services like ClassPass and fitness training apps. While Millennial spending on fitness outpaces the group’s overall consumption level, 72% think gym memberships are too expensive.

Continue reading

ACTIVE Trend Report: Increased Millennial Interest in Camping is Driving Opportunity for Outdoors Industry Innovation


With Millennials having become the largest living generation in the US, it’s no surprise that this demographic is poised to significantly impact the growth or decline of various industries. Take the outdoors industry. While camping has long been a favored pastime for both families and groups of friends, an assessment of ACTIVE data collected and measured over the past 90 days suggests that more and more Millennials are now searching for available campground reservations.

Continue reading

ACTIVE Race Director Sweepstakes Winner Draws Inspiration from IRONMAN® World Championship’s Diana Bertsch


Diana Bertsch, Race Director for the IRONMAN World Championship, and Barb at the welcome banquet

When ACTIVE introduced its Race Directors’ Sweepstakes to send one lucky winner to the IRONMAN® World Championship in Kailua-Kona, Hawaii, endurance industry veteran, Barb McKeever, won the sweepstakes and received an all-expenses-paid trip, including a VIP spectator pass, to the event. In attending the triathlon industry’s most iconic events, Barb renewed her passion for championing, enabling, and motivating women to succeed in triathlon.

Continue reading

ACTIVE Data Report: More and More Seniors Are Cycling Their Way to Better Heart Health



The American Heart Association (AHA) & Cycle Nation have teamed up to raise awareness for prevention of heart disease and strokes with a series of cycling events across the US, including ACTIVE’s hometown of Dallas. According to the AHA, cycling just 20 miles a week can reduce the risk of heart disease by 50%. And Cycle Nation has determined that an adult cyclist typically has a level of fitness equivalent to someone 10 years younger.

Continue reading