Using Daily Deal Coupons for Activities and Memberships

Search for “extreme couponing” on the net and you’ll turn up with more than four million search results. Yes, coupons have long been popular with grocery chains and similar stores touting their latest deals on everything from canned soup to shampoo. We usually associate this type of promotion with commodities rather than activities.

While online coupons are not a new idea, in the last few years we’ve specifically seen an explosion of group-based discounts or daily deal services. The two most popular are Groupon and LivingSocial. These similar services offer successful sites with daily time-sensitive discounts, which become active when a certain number of coupon purchases are reached. This trend has taken coupons to a new level, spreading like wildfire to allow discounts on activities such as weekend getaways, concert tickets and dance classes. Now more than ever, online coupons are an effective way to attract new participants, fill programs and boost registration. So should you jump on the bandwagon and give it a try? Let’s look at some examples. Continue reading

National Recreation and Park Association Congress 2011

We’re headed to the 2011 NRPA Congress in Atlanta (November 1-3) and we’re excited to be exhibiting and leading two marketing education sessions! Here is where you can find us:

  1. Exhibit Floor, Booth #2038 where we’ll be showcasing the latest features in our recreation management software. Come by, say hello, and enter to win an iPad.
  2. Creating Interactive Online Program Guides presented by Rachel Delaney, Online Marketing Specialist, on Wednesday, November 2 at 1:00 pm – 2:15 pm in location B313b.
  3. Social Media ROI: Making the Case for Social Media presented by Justin Ramers, Director of Online Marketing, on Thursday, November 3 at 2:45 pm – 4:00 pm in location B312.

Hope to see you in Atlanta!

How Memorable is Your Domain Name?

Branding ExamplesWhen it comes to recreation websites, many organizations don’t think about the importance of their domain names. Is your site URL long? Is it something you would remember?

Choosing a creative domain name for your website can increase visits by improving familiarity and supporting your brand. Domain names are often inexpensive to purchase and are easily redirected to your current website. Continue reading