How many people visit your facilities each year? Between pools, rec centers, parks, and gyms that number is probably pretty high. It’s also your total yearly reach if you use walls, benches, and counters as places for marketing messages. Here are some things to consider before investing in display advertising:
Places to put marketing materials
- Counter tops
- Outdoor signs
- Trash cans and recycling bins
It would be overkill to flood all of these places with posters and fliers. However, think of which places would work best for you and remember that these marketing materials should be used to increase community participation, not annoy or distract your visitors.
Types of materials to use
- Banners (inside and outside)
- Posters (inside and outside)
- Cardboard displays
- Counter top displays
- Floor maps
- Giveaways (pens, magnets, etc.)
Use these materials to promote upcoming classes and encourage people to visit you online (website or Facebook). Also, give them a reason to find you online. A simple call to action could say, “Visit our website (URL) to find your next class for the spring!” If you can successfully move people to your website, you’ll be able to increase participation.
Do you use display advertising at your facilities? What has worked well? Comment below.