ACTIVE Network and JustGiving today announced a strategic partnership that will see them collectively launch an integrated event registration and fundraising tool for UK charities. Our partnership is aimed at helping event managers sell out their events while at the same time maximizing fundraising.
Data from JustGiving shows that organized event fundraising continues to grow as a source of income for charities in the UK, with the number of organized events registered on JustGiving increasing seven-fold over the past five years to 1,6001 events. Over the same period, fundraiser participation in organized events has doubled2. Yet currently, research suggests just six in ten large charities manage registration for these events online3.
Our joint tool will allow event participants to sign up for an event online in minutes, pay securely and begin fundraising immediately. It will allow charities, companies and event managers to coordinate and manage their event registration and marketing online, with the option to build in automatic fundraising page creation for each event participant.
Tom Naylor, Event Director for Brighton Marathon, who was granted advanced access to trial the new solution said, “ACTIVE Network and JustGiving’s tool has been very beneficial for the Brighton Marathon, which has ambitious fundraising goals. We’re already seeing a considerable increase in the number of fundraising pages created compared to last year.”