We’d like to give a warm welcome to our newest customer IDG World Expo, the owner of Macworld/iWorld - the world’s ultimate fan event for people who use, create and love Apple products! The organization chose our Conference™ platform to provide tools for building communities, tracking activity, monitoring attendee sentiment, and delivering content to mobile devices at the 2013 event.
Mary Dolaher, chief executive officer of IDG World Expo, told us: “The face-to-face event experience is evolving quickly, and conference technology needs to evolve with it. Beyond managing logistics, we need event technology that facilitates engagement and measures the value of face-to-face activity in concrete business terms.”
On why the organization chose ACTIVE, she added, “Macworld/iWorld is at the forefront of current technology, which is why we chose ACTIVE Network’s Conference solution. We believe Conference reflects the future of event management, and we’re looking forward to harnessing this next-generation technology at Macworld/iWorld 2013.”
Want to learn more? Check out the news here!
Depending on the size of your organization, you could be putting on hundreds of programs across tens of facilities, over four seasons per year. It’s a lot of work. But in between the constant management, scheduling, support, marketing and more, do you find time to track what people really think of your programs? Customer feedback is crucial to improving your program offerings. If this is how kids feel about your baseball camps, you need to know. Continue reading
Parks and recreation agencies are (and should be) proud of the programs they offer their communities. But it always comes down to one question: how can we get more people to find out about our programs? If only more people knew, participation would surely increase.
That’s why marketing – and particularly partnership marketing – is so important to P&R agencies. Although these partnerships may not turn out as cute as a monkey and dove, they can still be very effective. Here are seven departments and organizations around the town/city/county that you should meet with: Continue reading
Earlier this year we acquired Plancast™, a social site that allows consumers to post and share activities with their friends. We’ve been busily evolving the Plancast platform since then and thought we’d give you an insight into what’s in store. Read today’s news here.
Sheryl Hoskins to Lead the Ski & Attractions Group
We’re thrilled to welcome Sheryl Hoskins to the ACTIVE Network team. She will be taking over the newly created role of General Manager for our Ski & Attractions group. As such, Sheryl will drive worldwide efforts to advance RTP|ONE™ as the leading solution in the ski, parks and attractions markets.
Art Imitating Life... Specialized @ the show.
It was an exciting year to be at Interbike! The show was bigger and better than ever. Literally.
I was lucky to have an opportunity to share some key insights at Triathlon Business International‘s Triathlon Lounge right on the Interbike floor.
I revealed more from our joint study, “Breaking Down the Triathlon Community,” and dug in to the four key triathlete segments: Practitioner, Veteran, Lapsed Triathletes and Newcomer.
With these segments in mind, I shared key insights from this group like the fact that, “Not everyone can be a Triathlete.” We also discussed the emergence of family as an important ingredient to the sports growth. In fact, the Jacobs family brought to life the impact of family as dad, kids and mom all had something to say about the day at the REV 4 Race. Watch the video here.
Surprise, surprise. A major social network changed something again and we all have to adjust. Just after you sign up for a Pinterest account, Facebook comes out with Timeline, and LinkedIn changes it’s homepage. You know the drill by now – we all have to be on our toes with social media updates. This week, it’s Twitter’s turn to make a design change. Here’s what you need to know:
What is Twitter’s update? Continue reading
The Sporting Goods Manufacturers Association (SGMA) and ACTIVE Network conducted the 2012 Grassroots Sports Participation in America survey and have released an executive summary. The study covers motivators and blockers for physical activity and why people of all ages pursue specific sports and activities. Also, there are statistics about how activity fees, sporting goods and nutrition fit into the entire journey of the participant.
Here are some takeaways for your recreation department to check out:
- 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
- 60% of adults indicate they’re not more active because they “just don’t like sports”
- Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
- Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
- The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves
The study covers kids, teens and adults and includes some interesting insights into why we engage in sports and why we drop out. At a time where childhood obesity is a top concern, the study provides clues that could help the recreation industry take more action. ACTIVE Network also provides new research into the types of activities Americans participate in – revealing the factors that make some of us pursue competitive or endurance sports while others are driven by hiking or yoga.
Want to read more? Check out the release here or download the report for FREE from SGMA.
By now, you’ve probably heard a bunch of people talk about “the cloud” and “cloud computing.” But the definition of the cloud is as hazy as the term itself. For parks and recreation directors, we’re going to provide a definition and discuss why it’s important for you to take notice. Let’s clear up some of this cloud talk:
Cloud computing: Software that is delivered over the internet without the need for in-house servers or system maintenance. To access applications in the cloud, all you need is an internet connection and log in credentials. Continue reading
We’re thrilled to announce that ACTIVE Network ranked number 29 on the 2012 InformationWeek 500—a list of the top technology innovators in the U.S—and won first place in the Information Technology category. The annual list was revealed last night at a gala awards ceremony at the InformationWeek 500 Conference. Mark Roebke, who heads up our Product Innovation team, was on hand to accept the award.
ACTIVE Network was recognized for our RTP LivePass™ solution, a white-labeled mobile commerce and content platform that helps resorts differentiate themselves in the market and increases conversion and commerce by being as mobile as their guests. The first mobile platform for the ski industry, LivePass answers the question, “What if I could turn my ski pass on?” Prior to LivePass, the industry lacked a solution that truly connected a guest to the ski resort experience, but with LivePass, resorts can deliver a personalized, contextually-relevant experience that is commerce-enabled, location-aware and socially-connected. LivePass users can purchase tickets, gain access to lifts, view resort information, access special deals and stay connected with social networks. In addition, LivePass leverages the GPS capabilities of mobile devices to allow users to track their ski runs, analyze stats and share their experiences with friends.