The Sporting Goods Manufacturers Association (SGMA) and ACTIVE Network conducted the 2012 Grassroots Sports Participation in America survey and have released an executive summary. The study covers motivators and blockers for physical activity and why people of all ages pursue specific sports and activities. Also, there are statistics about how activity fees, sporting goods and nutrition fit into the entire journey of the participant.
Here are some takeaways for your recreation department to check out:
- 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
- 60% of adults indicate they’re not more active because they “just don’t like sports”
- Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
- Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
- The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves
The study covers kids, teens and adults and includes some interesting insights into why we engage in sports and why we drop out. At a time where childhood obesity is a top concern, the study provides clues that could help the recreation industry take more action. ACTIVE Network also provides new research into the types of activities Americans participate in – revealing the factors that make some of us pursue competitive or endurance sports while others are driven by hiking or yoga.