Reporting Live From Macworld/iWorld

As director of marketing for ACTIVE Network Business Solutions group, Cece Salomon-Lee is our resident expert on all things event marketing. Below, Cece reports on Macworld/iWorld conference buzz from the epicenter of all the excitement. 

Credit: MacWorld 2012

Starting today, more than 20,000 Mac enthusiasts will descend upon the Moscone Center for the annual Macworld/iWorld conference in San Francisco. As the event technology partner for Macworld/iWorld, we conducted an informal, wholly playful, definitely unscientific survey to get a sense of what exhibitors were planning for this year’s event!

Getting people to your booth
One of the challenges that many exhibitors face is attracting the right prospects – customers and partners – to their booth. And with all the innovative products and educational sessions at Macworld/iWorld, we were interested in knowing how exhibitors planned to rise above the noise.

Social media was the most select marketing tactic with online marketing and product giveaways following. Interestingly, mobile marketing lagged behind, indicating that maybe, despite the saturation of smart phones, exhibitors have not caught on to mobile marketing just yet.

For the adventurous, mobile marketing may just be the way to rise above the noise!

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Top 5 Things You Can Pickpocket from e-Retailers

As a recreation professional, you may be wondering, “What does my website have to do with Amazon and eBay?” Although you probably won’t be selling billions of dollars online, you share the same strategy. Whereas Staples.com wants a website visitor to buy a printer or reserve paper for in-store pickup, you want customers to sign up for a Yoga class, buy a membership to the gym, or book the indoor soccer field for a birthday party.

Since four of the biggest e-retailers have this process down to a science, it’s time for you to steal some ideas. Check out these five website strategies you can implement today:  Continue reading

Online and Offline Marketing for Recreation Organizations

Getting people off the couch is no small task. And if you work for a YMCA, parks and recreation agency, campus rec department or any other community organization, increasing participation is indisputably one of your goals. You need to fill classes, sell memberships, book facilities and build healthier communities around you.

Although most of that comes down to great programming and customer service, part of it is marketing. You need to reach people through the right channels with relevant information. For that, we have you covered. In these two free reports, you’ll receive strategies and tips to increase registrations with offline and online marketing. To download each report, click on the titles below.  Continue reading

ACTIVE Leads National Movement to Get PHIT

Dave Landa, our senior director of strategic business development, talks about how ACTIVE is helping America get PHIT. 

Not only is America the most obese nation in the world, but a recent 2012 Physical Activity Council study has found that Americans are the most sedentary as well, with 24% of Americans having done no form of exercise in the past 12 months.

The consequences of this are shocking.

However, regular physical activity can help reduce diabetes, anxiety and Alzheimer’s by nearly 50%, help increase academic performance and more. Just $1 invested in physical activity can bring $3.20 in savings in direct medical costs, not to mention the other societal benefits, says the World Health Organization.

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Rick Binford Joins ACTIVE

This morning, we welcomed Rick Binford to our leadership team!

Rick joined the Business Solutions Group as VP of Strategic Marketplace Development.

Rick will further ACTIVE Network’s commitment to deliver solutions and programs that help drive growth for suppliers and intermediaries. And he’ll foster strategic partnerships with industry innovators to enable smart events for customers globally.

Our team sat down with Rick to learn more about his new role, discuss Supplier Marketplace trends and find out how the events industry inspires him.

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Camp Tecumseh YMCA Wins ACTIVE Campership Grant

Congrats to our Campership Grant contest winner, Camp Tecumseh YMCA of Brookston, Indiana! Located on 500 acres of scenic riverfront woodlands, Camp Tecumseh YMCA offers day camps and resident camps to youths aged 8 to 15, along with retreats, leadership training and outdoor education.

With the grant, Camp Tecumseh will provide 10 scholarships to local day campers this summer.

“Our programs have a huge impact on less-advantaged youth. One parent recently commented on how a yearly week-long day camp at Camp Tecumseh had transformed her son, allowing him to grow in confidence, joy and faith over the years,” said Ben Meyaard, Director of Camper Support at Camp Tecumseh YMCA.

More than 450 camps from Canada and the U.S. submitted a Grant entry form. To read more, visit our Let’s Talk Camp blog!

Learn more about how ACTIVE Camps can help you effectively manage your camp.

What Does Your P&R Agency Need to Know About Its Customers?

Increase participation in your communityIn the old days of TV, radio and print, advertisers wanted to reach the biggest relevant audience in hopes that a small percentage would buy. In today’s world of the internet and data, marketers can target much more effectively by having information. What does that mean for parks and recreation agencies?

It’s time to use data to improve your marketing efforts. For example, if a dad signs up his son for youth basketball in the winter, let him know about summer basketball camps. With this knowledge, you can target each individual rather than spraying mass messages to your entire customer base. And the first step is to gather the right information. Here’s what you need to know about each customer:  Continue reading

3 Predictions for Rec Professionals to Watch in 2013

Source healthhabits.caA new year is the perfect opportunity for some bold predictions. Maybe your bold predictions come in the form of resolutions (I plan to start the next Facebook and look like Arnold Schwarzenegger in his prime by February), but on our blog we’re going to stick to what we know: parks and recreation. So today, you’ll read about three trends you’ll notice in 2013. Whether you work at a YMCA, a parks and recreation agency or a campus rec department, think about how your organization can capitalize:

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Unify. Lead. Grow.

This week, we brought together sales teams from across the company to join forces in establishing the Activity and Participant Management (APM) space. Executive presentations. Technology demonstrations. Cross-company collaboration programs. And, of course, lots and lots of networking.

A key focus was to showcase how our technology is supporting our customers across seemingly disparate markets by making their lives easier.

We shared some highlights from a customer panel held a few months back where we saw first hand the common challenges organizers have across Business, Sports, Communities and Outdoors in growing their organizations at the same time as they create efficiencies across their operations. We are constantly inspired by our customers and we owe a special thanks to these very important ACTIVE experts:

Mary Fitzgerald, COO, Pop Warner Football
Stephen Rice, SVP & Managing Director, CNL Financial Group
Ross Hosking, EVP Global Sales, Wyndham Hotel Group
David M. Elwart, CIO, South Carolina Department of Parks, Recreation and Tourism

To learn more about how we are working with our customers to power activity, check out the Customer Stories section of the blog.

ACTIVE Network Study Reveals Shift in Meeting Trends

In a way, the Great Recession of 2008 was like a big storm that whipped through the meetings and events industry.

It left a lot of changes in its wake – many of them permanent.

Now, a new ACTIVE Network study of eRFP activity from 2008 to 2012 reveals how the recession changed the way organizations source and plan events.

To learn more about the study, visit our Business Solutions Group blog, here.