Activity Cloud: Fueling Big Growth with Big Data

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“Data is what takes [our customers] to the next level.” — ACTIVE Network CEO Darko Dejanovic

Our entire team here at ACTIVE Network—from developers to editors, from Dallas to Shanghai—is united around a single goal: Helping you meet your goals. Activity Cloud, our new data insights platform for event organizers, was born of this mission.

After working with thousands of race directors for the past 15 years to help grow their events, we created a solution that makes it possible for our customers to reach the next level. With unprecedented data and industry insights, Activity Cloud will drive participation growth and increase revenue by solving immediate business needs.

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“We have made significant investments and have spent the past 18 months with our team of data scientists while leveraging our relationship with the Massachusetts Institute of Technology to aggregate registration data, real-time participant behaviors and social media trends,” said ACTIVE Network Chief Executive Officer Darko Dejanovic.

“The use of data to more intelligently manage all types of activity and participation-based events is a game-changer for our industry and our customers.”

Seamlessly weaving together data from organizers and participants with powerful insights, Activity Cloud provides event organizers with a deep level of intelligence that wasn’t previously available in the endurance industry.

Currently, Activity Cloud is available to customers in the United States who use ACTIVEWorks Endurance software. More functionality and features will be released to expand offerings beyond the endurance industry.

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