ACTIVE Network Makes Foray into Zoo Market

Lions and Tigers and Bears, Oh My!

Today we’re excited to announce that the Philadelphia Zoo, America’s first zoo, has chosen our RTP|ONE™ solution to power their operations. Together, we’ll work with the Zoo to manage their guest lifecycle more effectively, increase attendance, manage memberships and optimize overall operations.

Other benefits will include:

 

  • Area Wide Charge capabilities that will allow Zoo members to gain admission to onsite attractions and purchase food and beverage through a single card;
  • A custom online store that guests can use to register for and manage online accounts, granting them access to purchase tickets, merchandise and renew memberships all within a single shopping cart experience;
  • An integrated online store for businesses that resell Philadelphia Zoo tickets;
  • And increased data and reporting that will help the Zoo have better insight into guest behavior and participation.

 

Caryn Rubinstein, Director of Membership and Business Solutions at the Philadelphia Zoo said, “With the help of ACTIVE Network, we’re looking forward to having better visibility and insight into our guests and how they are interacting with us when they’re here. This information can help us determine what attractions are most popular and valuable to our guests so that we can provide the most relevant and educational exhibits.”

This partnership is an exciting milestone for ACTIVE and reinforces the benefits of our solutions. By applying the expertise we’ve garnered in other markets we serve—such as ski, resorts and attractions—we have the ability to help organizations like Philadelphia Zoo deliver better guest experiences.

To read more, visit: http://bit.ly/phillyzoo. To learn more about RTP|ONE, visit: http://www.rtp.com/index.aspx.