What 2,300 People Think About the Great Outdoors [STUDY]

The school year is ending, summer is starting, and families are looking to spend more time together. They also want to get active outdoors, which is good news for parks and recreation agencies! By the way, video games don’t make the list as a favorite summer family activity, so recreation is in business!

Active Network surveyed over 2,300 active consumers (1) to better understand their love for the outdoors. Take a look at these statistics and use them in your marketing, event planning and programming. Here are the results:    

Camping:
  • 85% of respondents camp at least once in the summer

Online Graphing

Top Outdoor Activities:

  • These are the top 5 outdoor activities that respondents enjoyed

Why People Enjoy the Outdoors:

  • These are the top three reasons that people go outdoors and camp

Why does this matter?

As health concerns for adults and kids rise, identifying popular outdoor activities is important. Families enjoy spending time outdoors and making memories together. For P&R agencies, you can use this information in your marketing, programming, and events.

Have you noticed the same trends in your community? Comment below.

(1Active Network Outdoor Study, 2011 (Source:  2,300+ respondents from the Active Lifestyle Panel)

One thought on “What 2,300 People Think About the Great Outdoors [STUDY]

  1. Trangleball is great active fun for the whole family!Because of the 3 separate zones in Trangleball a dad, mom and child can play against another dad, mom and child. The only thing that incorporates your teammates is a pass into their zone. Once the pass is made the competition is a one on one challenge in that zone. Perfect for families.

    Children playing on sand: http://www.youtube.com/watch?v=swbMRWSau1k

    Adults’ game:http://www.youtube.com/watch?v=KIOxo0GQeXA

    Instructional video: http://www.youtube.com/watch?v=f9o-rcDoDM0

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