In a way, the Great Recession of 2008 was like a big storm that whipped through the meetings and events industry.
It left a lot of changes in its wake – many of them permanent.
Now, a new ACTIVE Network study of eRFP activity from 2008 to 2012 reveals how the recession changed the way organizations source and plan events.
To learn more about the study, visit our Business Solutions Group blog, here.
Most of the online marketing advice you read these days focuses on social media and mobile apps – the cool stuff. But just because the buzz surrounds the latest and greatest, doesn’t mean you can forget the fundamentals. One “old-time” channel that deserves your attention is email marketing. It may not be sexy anymore, but it’s still effective.
A recent study conducted by Exact Target shows that 77% of consumers over the age of 15 prefer receiving promotional messages to their email inbox over direct mail, text messages and Facebook. As a matter of fact, Facebook was 4th on the list with only 4% of participants selecting it as their channel of choice of promotional messages. What does this mean? Inboxes may be crowded, but they are still where people want to receive promotional material.
Below are three common email mistakes that your recreation organization may be committing: Continue reading
Jamie Lee Curtis used our Couch-to-5K app to get race ready! Photo credit: Good Housekeeping
Now that we are nearly halfway through January, New Year’s Resolutions to get healthy in 2013 are in full swing!
Getting fit is the fifth most popular New Year’s Resolution, according to USA.gov, and many turn to mobile apps to get active on the go.
Exploding out of the gates this year, ACTIVE’s Couch-to-5K running program app has seen a 173% increase in the number of downloads in the first week of January v. the first week of December 2012.
Since we launched the app in August 2011, more than ONE MILLION workouts have been completed…which means that our users have completed roughly as many miles as it would take to run to the moon and back…..four times!
ACTIVE’s Couch-to-5K is one of the top 10 paid apps within the Apple iTunes store Health and Fitness category, and the go-to 5K plan for actress Jamie Lee Curtis (we are seriously stoked about this…learn more below).
I sat down today with our mobile guru, Courtney Ferguson, to chat about all the hubbub.
Did you know that mobile apps in the Apple App Store tend to lose an average of 76 percent of their consumers after the first three months of use?
This means that you will need to create a highly engaging experience that fills a need in the marketplace. To attract users, keep them engaged, and support a revenue model there are some steps you need to consider before writing your first line of code.
1. Identify the need in the marketplace: Are moms looking for apps that will help them identify and train with other local mothers interested in a running group? Is there an opportunity to capitalize on a fitness event garnering major consumer interest (i.e., the Olympics) and create an app to introduce new users to a particular sport?
Today we announced that we’re working with Run Ireland, the largest website for running events in Ireland, to create the most up-to-date searchable directory of running events in Ireland and enable runners to easily enter local races online.
More than 350 races, like Runamouck Challenge, Meath Spring Half Marathon, Kinvara Rock and Road 10K & Half Marathon and Urban Trails, will move to ACTIVE’s online registration technology.
Resolutions are in full swing (and you know a lot of them are exercise based), so it’s time for your recreation agency to capitalize. Some organizations have already put a plan in place through social media. Check out these six Facebook posts below to get some ideas about how you can inspire your own customer base to fulfill resolutions: Continue reading
It’s that time of year – everyone is making resolutions to improve their lives, and it’s no surprise that losing weight and exercising more is at the top of most lists.
If you are an endurance sports event director, you can capitalize on the resolutions your participants are making by encouraging them to stick to it, which will create interest in your event as a byproduct.
Our resident writing muse, Shannon Fiack, details five ways in which you can support your participants’ New Year’s Resolutions to get fit and healthy on our Endurance blog. Check it out, here!
The new year rings in adjusted goals, new ideas, resolutions and a fresh start for your marketing. And if somewhere in your goal set exists “increasing participation” or “getting more online registrations,” you may be looking for some new ideas. The first step in that process is to increase traffic to your website. For that reason, our first post of the year will focus on some quick fixes to help you increase the visibility of your online registration website. Consider placing your online registration link in these 21 places: Continue reading
As we wrap up 2012, it’s time to reflect on the year at the blog. At ACTIVE Network, Communities, we provide software and marketing tools for parks & rec agencies, college recreation departments, YMCAs, Boys & Girls Clubs, non-profits, and other community. organizations. And on our blog, we provide tips and resources and cover trends in technology and marketing for those types of organizations.
The readers have spoken. Based on stats from Google Analytics, here are our 10 most popular articles from 2012: Continue reading
Software is supposed to make things easier. But sometimes, parts of a recreation software system can hinder an organization’s ability to successfully achieve its goals. If you and your staff are spending more time on the day-to-day tasks and less on building a healthier and better community, your recreation software may be holding you back.
Do any of these signs ring a bell? Continue reading