The Power of a Story


Last week, I attended the Word of Mouth Marketing Association (WOMMA) Conference in Chicago.  As I sat waiting for a panel to begin, the stranger sitting next to me told me about her great new hand lotion.  I was intrigued – why did she love it so much?  Did the hand lotion really make her hands that much softer?  Was it really that easy to use?  As I sat there, I was reminded of the Power of a Story.  Her Story. The story she wanted to share with me.

At Active Network, we see the power of stories every day – someone’s first triathlon, a first soccer game, a memorable family vacation at a campsite.  We know what happened and what that means to each individual.  This is the daily world in which we live, and it’s awesome.

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What Could You Do With $15,000? [INFOGRAPHIC]

What could your agency do with some extra money? Cardel Place, a 195,000 square foot recreation facility in Calgary, AB, saved $15,516 in its first year offering online registration. P&R agencies that make the switch to online registration software see time and money savings so they can focus on the community, rather than the paperwork.

Click on the image below to open the full infographic:

5 Free Ways to Look Like a Graphic Design Wiz

Parks and recreation professionals often have to wear many hats (sorry, but sometimes there’s no way around a cliche). Depending on the size of your agency, you could be the director, marketing pro, accountant, and front-desk fill-in. And when it comes to marketing, you need a way to pull together nice graphics for your recreation guides, emails, social media channels, mass mailings, and more.

Here are five free online tools that will help you, the multiple-hat-wearing P&R pro, step up your graphic design game:    Continue reading

It takes a village

As we wind down softball and baseball season here in Davis, Calif., I can’t help but think about all the amazing parents I saw supporting my child’s sports and activities. For example, without volunteers (both official and unofficial), I know I wouldn’t have seen the amazing progress my daughter’s 8U Softball team made this season. Three parent volunteer coaches, three volunteer parent scorekeepers (yours truly here!), volunteer umpires, volunteer field prep and clean up, snacks, photography…well, you get the picture. These dedicated volunteers showed me that it really does take a village to support a child’s sports and activities.

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Here’s to Mom’s Health this Mother’s Day


As Mother’s Day fast approaches, there are so many special things that moms look forward to: breakfast in bed, homemade cards from the kids, a nice spring bouquet or even personalized jewelry from the hubby.

While those gifts are thoughtful and always appreciated, most moms just want to spend the day with their loved ones. So this year, I’d like to challenge you to forego the chocolates and picture frames and encourage a different kind of gift that also gives back to those you love – the gift of your health and well-being.

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10 Important Software Terms Defined for Recreation Professionals

online registrationMost recreation professionals work with some sort of software. And if they don’t, they could be looking for a software provider or working with an IT team on some solutions. But with words like the cloud, SaaS, and hybrid, software  talk can turn into a different language. To be prepared for your next software talk, here are ten important terms to know:

1. Hosted, on-demand, cloud computing, software as a service (SaaS): These all mean the same thing. Organizations host their software and data externally with a provider and can access it over the internet from anywhere at any time. The software provider is responsible for new releases, security, maintenance and up time.     Continue reading

Access to Activities… Anywhere

It’s no surprise that smartphone usage has been on the rise over the past few years and that the trend is expected to continue. According to eMarketer, “Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011.”

People use their phones for everything from email to social media to e-commerce. It’s about convenience, immediacy, and increasingly, how we organize and manage our lives wherever we are. With a view to making activities accessible anywhere, Active has been steadily driving innovation in mobile to make it easier for consumers to search and register for the thousands of activities we power through our ActiveWorks cloud technology and our consumer site,

Today, just in time for the peak camping season, we announced two new mobile apps for outdoors enthusiasts. Both available on iTunes, our ReserveAmerica and apps allow campers to book campgrounds across the nation right from their phones. Campers should also take note of our cool camping trip planning tool on which allows users to look up campgrounds and plan out their itineraries, driving distances and more.

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7 Ways to More Efficiently Increase Community Participation

increase recreation participationAn active community means two things: healthy citizens and a financially-healthy parks and recreation agency. Recreation software can help you increase participation and reach that magic formula for success. For example, by moving things online, you’ll save time and improve customer service. Here are seven ways to increase sign-ups, revenue, and participation with software.     Continue reading

Introducing® Results 2.0!

Did you participate in a race this past weekend and want to see your results, compare them against your previous races, or compare your results to other participants? Race timers, are you tired of waiting forever for your results files to upload? Event organizers, do you want to drive more traffic to your website and increase participation?

Well, lucky you! We just launched® Results 2.0, a free online tool that makes managing and participating in endurance events even easier for participants, race timers and event organizers. Our sweet results tool can help save time and effort. Here’s how…

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Congrats to customer, Cisco GSX, on Ex Award win!

Congrats to our customer, Cisco GSX, on  winning an Ex Award in the “Best Live + Digital” event category!

Earlier this week, the Ex Awards honored the best in innovations related to pop-up retail, digital and physical convergence and integrated event-based B2B marketing at the Event Marketing Summit in Chicago, Illinois.

We are proud to be part of the team that brought this event to fruition. To learn more, check out our RegOnline™ blog here.  Congratulations again to Cisco GSX on a well-deserved win.

– Cece Salomon-Lee heads up our Business Solutions marketing efforts.