Triathlon America, a triathlon industry association, invited me to speak about “Building Successful Marketing Campaigns,” earlier this spring at their annual conference in San Diego, Calif. With industry veterans and novices, big companies and small in attendance, and no required speaking material, I decided to have some fun with the presentation. I gave everyone a head start on a one-page marketing brief with these six easy marketing keys. Continue reading →
Debuted at this year’s American Camp Association National, this fun infographic depicts a parent’s path to registering their kids for camp. We found out why parents choose camps, when they register for them, how much their spending and more. Did you know that the average planned spending on camp this year is $1,152? Take our journey down the path to camp registration!
– Aleka Mesaros is a PR spitfire and gets active by taking her goldendoodle on runs around Discovery Lake, hitting up the gym and practicing Ashtanga Yoga.
Email is an inexpensive and effective way to communicate with members of your community. Most (or all) of you probably use email marketing to spread the word about your events, classes, programs, and news. However, do you have a strategy in place? In this article, we’ll cover eight necessary steps you should take to ensure that your email marketing is on track for success.
1. Collect email addresses: Gather email addresses at every opportunity. Request permissions at front desks, events, courses, and with service forms, surveys, and contests. Continue reading →
There is a boatload of info on the internet about social media. But how many tangible examples have you been able to find for organizations like yours? Today, we’re going to cover two YMCAs and two parks and recreation agencies who are using social media to effectively engage with the community and drive registrations. Continue reading →
Like, tweet, in-share, +1, and pin.it – have you seen any of those buttons on websites? All of the social giants (Facebook, Twitter, LinkedIn, Google Plus, and Pinterest) offer social sharing buttons for website owners to easily embed on their sites in order to get viewers to share the content with their own social circles. Continue reading →
The Panorama Recreation Center in British Columbia, Canada has been facing issues that may sound familiar. “We’re growing but we’re operating with fewer resources,” said Lisa Sneek, Marketing Coordinator for Panorama Recreation. “For example, we recently enhanced our aquatics center, which is great, but we haven’t increased our program and management staff.” Continue reading →
Tomorrow is National Recreational Sports & Fitness Day. The sponsor, NIRSA (National Intramural Recreational Sports Association), has a message for all involved in campus recreation: “It’s your day. Celebrate it your way.” What are your plans for tomorrow?
NIRSA was founded on February 22, 1950 and members voted to create this day in 1999 as a way of celebrating the positive benefits of recreational sports, fitness, and wellness. NIRSA now includes 4,000 professional, student and associate members throughout the United States, Canada and other countries. Those members serve more than five million students who regularly participate in campus recreational sports programs.
Everyone makes mistakes but some really make mistakes. This article is about those social media users who went above and beyond with their faux pas posts. Whether it’s a big brand or public figure that writes from the wrong account or posts something beyond debatable, simply deleting the content doesn’t cut it these days. Rogue comments spread like wildfire around the internet. Here are the five biggest mistakes in social media’s relatively short history and how community organizations can avoid these crises:
Let’s Move Faith and Communities and the U. S. Department of Agriculture are working to reverse the trend of childhood obesity in a fun and social way. And you can enter! The Communities on the Move Video Challengestarted this week and runs until the winner is announced on June 1, 2012.
Calling all faith-based, community-based, and non-profit organizations: Continue reading →
Congratulations to our customer, SELCRA (Southeastern Livingston County Recreation Authority) and its director, Derek Smith, for winning two awards at the MRPA (Michigan Recreation and Park Association) Conference and Tradeshow this week! MRPA awards exemplary parks and recreation professionals and organizations who inspire others and fulfill the core values of the profession.
MRPA Design Award (SELRCA.com): This award is given to the organization that demonstrates its website as “a critical way to communicate with residents and nonresidents alike. How well they function in serving a community is of utmost importance.” The judging criteria consisted of four categories: site functionality, ease of use, design, and content. Continue reading →