6 Simple Steps to Using Facebook Promoted Posts

MegaphoneThe average Facebook Business Page post will only reach  16% of its audience. If you have 100 likes on your Facebook page, your posts will appear on the home feeds of approximately 16 people who have liked your page. This has a lot to do with the timing of content and Facebook’s Edgerank system. Facebook allows you to reach a higher percentage of your likes and people who have not yet liked your page with the Promoted Posts Feature. This is a low-cost, high-value tool for those of you looking to draw attention to an announcement, promotion, event etc.

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17 Marketing Campaigns to Boost Parks & Rec Participation

A few weeks ago, we got together with a group of parks and recreation professionals in the Chicago area. We met at Wood Dale Park District to talk about ways to increase participation in programs they offer and ended the luncheon with group discussions. Here are some ideas presented that you could add to your marketing mix:  Continue reading

P&R Marketing Idea: Facebook Cover Photo Contest

Facebook-cover-contest-thumbThe key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.

So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:

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Bit.ly – What It Is and How to Use It

bitlyAs tech companies grow and new ones pop up, new verbs continue to be introduced to our evolving vocabularies. New verbs that started off as company names and won’t be found in Webster’s Dictionary. “Google” it comes to mind first. Want to know the name of a song you’re listening to? “Shazam” it. Want to video chat with your family back home? “Skype” them. But here’s an example you may not be so familiar with; has anyone ever asked you to Bitly a link?

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Canton Commits to Community Wellness with ‘100 Days to Health’ (GUEST POST)

31052956This is a guest post from Jessica Levine, Marketing Coordinator at Canton Leisure Services in Canton, Michigan.
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The figures are staggering: More than one-third of American adults and children are obese,  resulting in conditions like heart disease and diabetes. Canton Leisure Services (CLS), ACTIVE Network customer and winner of the National Recreation and Park Association Gold Medal Award, is helping to relieve this epidemic on a local level through its four-month ‘100 Days to Health’ program.

Supported by a strong partnership with Southeast Michigan’s Oakwood Healthcare System, 100 Days annually begins in January and wraps up in late April at the popular Summit on the Park community center located in Canton, Michigan.  Continue reading

How to Improve Your Posts With Facebook Insights

The starting point for all marketing is your audience. Who are they? What are they like? What are they interested in? How do they buy?

If you do a good job of targeting your emails – announcing upcoming yoga classes to past yoga class attendees – you need to do the same with your Facebook posts. And today, we’ll talk about how you can better understand who your Facebook fans are and what they like. Here are three parts of Facebook Insights to check out in order to understand who is participating and what they want:  Continue reading

How Apple and Starbucks Can Improve Your Customer Experience

Tim SandersA few weeks ago, hundreds of customers came down to San Diego for ACTIVE World, our customer conference. One of the keynote speakers, Tim Sanders, is the CEO of Net Minds and founder of research firm, Deeper Media Incorporated. Tim is also the author of four books and works to improve the intersection between technology and people.

Tim talked about creating an experience around your product or service and used two stories:

1. Less stuff, fewer steps – Steve Jobs  Continue reading

Kids in the Office, Kids in the Game

Emily Hite is our employee communications go-to pro and helped coordinate ACTIVE’s Kids in the Office event. Below, Emily shares highlights from the day. 

ACTIVE Network welcomed more than 60 kids to its San Diego headquarters on the national Take Our Daughters and Sons to Work Day.

We had a blast engaging them in our mission to power the world’s activities and connect people to the things they love, want and need to do.

True to our values, we powered an abundance of activity. The children checked themselves in on iPads using ACTIVE On-Site™ registration. They learned how to budget their allowance from our finance executives. Kids danced, played red light/green light, and ran a race wearing bibs and earning medals. The team helped the four to 12-year-old kids create a collective bucket list; items included, “Go on a safari,” “Start my own video game company,” “Ride my bike to Hawaii,” and “Eat pizza with dolphins.”

The day’s festivities coincided with the kickoff of the annual ACTIVEx Charity Challenge, which funds a cause aligning with our effort to make the world a more active place. From now through July, hundreds of our employees will train for a local endurance event and work together to reach our $100,000 fundraising goal.

This year, all of ACTIVE’s offices will race for Kids in the Game (KITG), an all-volunteer 501(c)(3) non-profit organization focused on empowering youth to live up to their full potential through positive sports experiences that form active, healthy habits for a lifetime. Every $30 raised gives a low-income, underserved boy or girl a chance to participate in organized sports for one year. KITG believes every kid deserves a chance to play. We want to help more youth get in the game and stay in it as adults.

At our kickoff brown-bag lunch, Charity Challenge veterans spoke about the impact training and fundraising has had on their work, families and communities. “We do it to challenge ourselves physically, mentally and philanthropically,” remarked Jon Christopher, a software development manager at ACTIVE. “We’re philanthroletes.”

University of Hawaii’s TIM Alumni Hall of Honor Recognizes ACTIVE VP

We’re excited to announce that the School of Travel Industry Management (TIM) at the University of Hawaii inducted ACTIVE’s Kevin Iwamoto, vice president of industry strategy, earlier this week into its prestigious Alumni Hall of Honors.

TIM recognized Kevin for his career achievements that have helped push the travel and meetings industry forward.

In a recent article, Business Travel Executive said, “It is without question that Kevin Iwamoto has delivered countless contributions to travel industry advancements while elevating each individual professional in managed travel. His individual and company level achievements have garnered well deserved recognition.”

Prior to leading enterprise strategy at ACTIVE, Kevin managed global travel and SMM programs at HP, and held positions at The Walt Disney Company and Northwest Airlines. He also served as the Global Business Travel Association (GBTA) president and CEO from 2001–2003. Kevin has received many industry accolades including the NBTA’s 2009 Industry Icon Award, which is the association’s highest honor, as well as the 2008 Business Travel NewsBest Meeting Practitioner Award. He was also named one of Business Travel News and MeetingNews’ top 25 most influential executives.

The author of the, “Strategic Meetings Management Handbook: From Theory to Practice,” Kevin penned the first guidebook for developing strategic meetings management programs. He is a distinguished industry spokesperson, representing business travel interests globally, to the U.S. Congress after 9/11, and to national media outlets.

“While I maintain it’s much too early in my career to be receiving this type of recognition, I am nevertheless incredibly blessed, humbled and honored by this Hall of Honors recognition and hope to live up to its ideals and standards of excellence,” Kevin said.

Congrats Kevin! We’re so proud to have you on our team.

3 Negative Trends to Reverse in Your Community

In recent years, humans (and particularly kids) have become increasingly sedentary. This trend is affecting mental and physical health as well as healthcare costs. But a few weeks ago, ACTIVE customers from parks and rec agencies, collegiate rec departments, YMCAs and other community organizations gathered at our user conference to discuss these issues.  Continue reading