New Data Reveals What Parents Want from Activity and Event Organizers

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Increasingly, youth activity and event organizers ask us to help them market their activities, programs and camps. So, we recently surveyed more than 1,400 parents nationwide to better understand their motivations and tactics when faced with the need to search, find and register their kids for activities. Upon analyzing the resulting data, our top learning was that that organizers will better reach and engage parents who are eager to simplify the activity search-and-register process by shifting dollars away from print-based marketing tactics and instead investing them in digital and community marketing activities. Continue reading