General Assembly for YMCAs is just two weeks away! Are you heading out to Philly for the exhibition? A few of us from ACTIVE Network will be there and we’re excited for the networking, sessions, tradeshow, socializing, and more. We’re also giving away $500 to one lucky YMCA through a random drawing at booth #834. Be sure to stop by, look for the sign you see to the left, and enter your YMCA into the drawing!
We’ve done this $500 giveaway at each of the last two NAYDO Conferences and are proud to share with you how the donation money was spent. Here’s how the last two YMCA winners used to donation: Continue reading
Does your YMCA have an active Twitter account? If you do, you understand how it can be a valuable communication tool. But your success on Twitter can go beyond the number of followers, mentions, and clicks. You can use it to get some local press, track what people think about your facilities and much more. Consider using Twitter in these ten different ways and you’ll be surprised how much it has to offer: Continue reading
Social media changes everyday. When you start to master Twitter, Pinterest pops up. And when you finally see some real results from Facebook, they change their entire advertising platform. So is the speed of social media.
Today, we want to highlight the size and impact of social media across the world. Without further ado, here are the top 10 social media statistics you need to know for the rest of the year. The numbers are mind blowing and should show you the power of social a whole (click here to see how these have changed since last year): Continue reading
Your parks and recreation agency’s mission probably goes something like this: we strive to enrich the lives of our residents by providing quality recreation programs, facilities and natural open spaces. But to reach that ultimate goal, you need to increase participation in what you offer. When more citizens are involved, your community is healthier and stronger. Continue reading
The Summer Solstice is a week away. What does that typically mean? Warm weather, beaches, parks, no school, family time, summer camps, vacations. But it has a whole different meaning here on our niche community blog: the recreation world. Parks and recreation agencies are in full swing during the busy season, and North America is celebrating the job they do. June is Parks and Recreation Month in Canada and July is Parks and Recreation Month in the US. Continue reading
We’re smack dab in the middle of two big YMCA events – NAYDO 2013 Conference back in April and General Assembly coming up in July. So as we travel mentally and physically from Vancouver to Philadelphia, let’s take a look back at some trends and happenings from NAYDO:
Top trends for YMCAs in 2013
1. How mobile can help YMCAs engage their members - About 80% (informal poll) of the YMCAs we spoke to at NAYDO are focusing on providing their members with some sort of mobile app or mobile site. These organizations are focusing on providing mobile access to programs, particularly group fitness classes.
Download a free ePaper about mobile.
2. Understanding donor history and needs - YMCAs want data on their donors and easier access to it. They want to be able to look at donation history and target emails to the individual rather than spray messages to a huge list. Continue reading
Most people think online marketing is all about the glitz and the glamour. Creating viral videos, schmoozing clients at cocktail parties, creating advertising campaigns and… Facebook! Reality check; reports are one of the most important components of any marketer’s job. Without detailed data, measuring the success of any marketing campaign is guess work. For all you know, your latest campaign could have been a hit but analytics will show otherwise. Get yourself out of the dark, monitor the statistics’ of your future marketing campaigns and arm yourself with powerful information using these free, easy-to-use analytical tools: Continue reading
The average Facebook Business Page post will only reach 16% of its audience. If you have 100 likes on your Facebook page, your posts will appear on the home feeds of approximately 16 people who have liked your page. This has a lot to do with the timing of content and Facebook’s Edgerank system. Facebook allows you to reach a higher percentage of your likes and people who have not yet liked your page with the Promoted Posts Feature. This is a low-cost, high-value tool for those of you looking to draw attention to an announcement, promotion, event etc.
A few weeks ago, we got together with a group of parks and recreation professionals in the Chicago area. We met at Wood Dale Park District to talk about ways to increase participation in programs they offer and ended the luncheon with group discussions. Here are some ideas presented that you could add to your marketing mix: Continue reading
The key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.
So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation: