Despite all of the amazing medical breakthroughs that have occurred in the past, something terrible is happening. Since 1980, childhood obesity has risen 300%. 70% of our 5-17 years olds are at risk for cardiovascular disease. For the first time in history, we’re looking at a generation of children who are facing a shorter life expectancy than their parents. Continue reading →
No matter what field you are in, sometimes your job simply gets in the way of your job. All of the day-to-day tasks or paperwork can blind you from your ultimate goals or mission. It’s the same at a parks and recreation agency. Managing programs, parks, facilities, memberships, child care programs and a lot more takes a ton of time and effort. We work with hundreds of P&R organizations who deal with this balance every day – managing the day-to-day while keeping the mission in mind.
Today is a refresher. For this post, we’ve compiled 37 real goals from tons of parks and recreation agencies across North America (some may sound very familiar). Take a look, incorporate some at your organization, and most of all, make sure you’re not letting your job…get in the way of your job: Continue reading →
A few weeks ago, hundreds of customers came down to San Diego for ACTIVE World, our customer conference. One of the keynote speakers, Tim Sanders, is the CEO of Net Minds and founder of research firm, Deeper Media Incorporated. Tim is also the author of four books and works to improve the intersection between technology and people.
Tim talked about creating an experience around your product or service and used two stories:
Yuppies. Say what you want about them, but they have incomes and a general affinity for the hottest fitness trend, class, and activity. They also take to Facebook, Twitter, and Instagram before, during and after participating in a cool activity. Doesn’t that sound like an ideal customer? Depending on the demographics of your community, you could tap into the young professional market with some new and trendy offerings.
To help you understand what young professionals are looking for, here is a list of activities that are currently trendy in the 20 – 30 year old range: Continue reading →
From April 7th to April 13th, we’ll all be engrossed in National Boys & Girls Club Week whether we know it or not. Boys & Girls Clubs of America will open doors to 4,000 clubs around the country to show the community how “great futures” begin right there. Continue reading →
At the end of January, IPRA (Illinois Park and Recreation Association) hosted its annual conference in Chicago. The ‘Soaring to New Heights’ Conference brought together over 4,000 P&R professionals, elected officials, students, and vendors for a tradeshow, workshops, meetings and more. A few of us from ACTIVE headed out for the three-day conference, and saw some trends taking place.
Here are some of our favorite topics that were bouncing around at IRPA 2013: Continue reading →
This is the second part of a guest post series from Curt Jackson. Click hereto read the first five unconventional adult programs to offer.
6. Read Bedtime Stories Like a Pro – Voice over acting is a profession that you may not think about until you watch car commercials or cartoons. But acting with our voices is something most of us do daily. By using inflection, accents, different tones and pitches we tell stories and jokes to our peers. Find a voice acting coach to teach parents how to put some pizazz into reading bedtime stories. Continue reading →
Most parks and recreation departments offer the same adult classes – yoga, bridge, photography, creative writing, dog training, blah blah blah. These are great to have because they are popular, but isn’t time to stand out and offer truly unique classes as well?
In every city there are possible contract instructors looking for opportunities to teach others, whether they know it or not. Sometimes they find you and other times you have to look for them. However, you can’t look for contract instructors until you know what programs you want to offer. Here are 5 unique programs I’m fairly sure you’re not offering but, depending on your clientele, could be crowd-pleasers: Continue reading →
By this point, you know all about the post-Thanksgiving lineup: Black Friday, Small Business Saturday, Cyber Monday. Basically, every sales outlet from big business to small business and the internet has staked its claim on a day in late November in order to promote sales with discounts. But have you heard about the newest addition, the inaugural GivingTuesday? As you can imagine, it’s a day dedicated to giving rather than shopping. Continue reading →