With some 30,000 participants expected to take to the streets for its 40th edition this weekend, the third-largest running event in the west is changing the game on themed fun runs through strategic innovations–no luck required.
Pirates. Superheroes. Runaway Brides. Themed fun runs draw high-spirited participants across the globe, all year round. In addition to established series, novel new events are popping up faster than you can say “zombie dash.”
So, how can smart race directors set their events apart from the costume-clad crowd? Continue reading →
Here at ACTIVE, our ultimate goal is to make the world a more active place. To make good on this goal, we provide the technology that powers literally thousands of events and activities across the world. We support event organizers, race directors and program managers with whatever tools we can deliver that will help them meet their own goals, because when our customers succeed, we succeed. But our ultimate reward comes when we see our customers’ participants cross the finish line with faces showing accomplishment and joy, as was the case this past weekend at the inaugural Emmitt Smith Gran Fondo, a charity fundraiser benefiting Pat and Emmitt Smith Charities. Continue reading →
Here at ACTIVE we have a unique perspective on how and why people participate. For over a decade, thousands of organizations have trusted us to help manage and grow participants, and we observed some common features of popular activities. Continue reading →
To wrap up our amazing week at ACTIVE World, we put our customer superheroes in the spotlight. I was honored to moderate a panel with leaders who power incredible activities.
Dana Zilinski from the Chicago Park District walked us through how they left paper-based registration and an unstable ACCESS database behind in favor of ACTIVE Net™, a fully hosted online solution for park registrations.
It was no small feat for the the largest municipal park manager in the U.S. Seriously, can you imagine using spreadsheets to manage participation at 280 staffed park recreation centers, over 500 baseball fields, 26 indoor and 51 outdoor pools, 71 fitness centers, 22 artificial turf fields, 8 gymnastic centers and 2 conservatories? Thankfully, this is a thing of the past.
Liesien Benet of the YMCA of Greater San Antonio, emphasized the importance of cross-functional relationships to selling in and implementing technology on a broad scale.
Geoff Buchheister of Park City Mountain Resort painted a vision for the ski mountain of the future. Geoff told us how his organization uses technology to get people seamlessly from the parking lot, through the rental process and onto the ski slope.
And, last but not least, Kent McIntosh from TEDxSanDiego shared a keen insight that really made me think. Experience-focused brands like Nordstrom and Starbucks have raised people’s expectations so much that participants demand a new level of service and experience from every organization – including their local YMCA or an entirely volunteer run organization like TEDxSanDiego. This experience brand is a completely new paradigm for most community-based organizations. Kent argued that only with technology that makes an activity organizer’s job easier will the experiences activity organizers create meet the expectations of the market.
We announced this morning that ACTIVE will continue to power IRONMAN athletes around the world from registration to finish line!
By offering race registration solutions through a single, global technology platform for IRONMAN’s nearly 190 events worldwide, athletes can go through a simple, fast registration process so that their focus can remain on their training journey and breaking that PR.
We spoke with Andrew Messick, Chief Executive Officer of World Triathlon Corporation, i.e. IRONMAN, who said that their goal is to provide their world-class athletes with the best participant experience possible.
“We believe ACTIVE is the only technology partner sophisticated enough to do this for us on a global scale,” Messick said. “For 35 years, IRONMAN has taken pride by offering world-class events, and by continuing our relationship with ACTIVE, our athletes will have access to outstanding technology that enables a simple registration process so that the focus remains on their training journey and race day experience.”
Day one of ACTIVE World, our biggest and most comprehensive educational experience for our customers, is winding down. Here’s the recap: it was awesome!
ACTIVE’s CEO, Matt Landa, kicked it off by sharing his personal passion for helping our customers create great experiences, events and activities for their participants. He spoke about a commitment to developing great technology by working closely with our customers to find solutions to their everyday problems.
We then heard from business relationship guru and ex-Yahoo! exec, Tim Sanders, who shared stories on IBM’s transformation, the Starbucks customer experience and the intersection of people and technology. The energy in the room was palpable as we divided into our comprehensive learning sessions.
I sat in on a talk by City of Manhattan Beach who migrated three years ago from Class® to our cloud-based solution, ACTIVE Net™. It was a unique opportunity to hear right from the customer on their experience and how the technology has enabled them to communicate better with not only their City Council, but more importantly, their residents.
I think the most exciting part of this conference so far for me is hearing our customers exclaim, “Wow, I had no idea you guys did that!” I look forward to meeting more customers this week.
Make sure to follow all the conference buzz right here, as well as on Twitter with the hashtag #ACTIVEWORLD and @ACTIVENetwork. More to come this week as the conference rolls on, so stay tuned!
ACTIVE World kicks off next week and there’s an electric energy in the air here at ACTIVE as we prepare for the big show.
ACTIVE World is our biggest, most comprehensive educational experience for our customers, where we offer them the chance to LEARN from our product experts, CONNECT with other customers and discover ways to GROW their business.
We’re bringing together our best team of product experts and industry thought leaders to discuss the latest industry news and product updates in dynamic keynotes, breakout sessions, 1×1’s and more. What are we most excited about? It’s hard to choose, but here are our top five:
Seeing our technology in action at the ACTIVE Expo booths
Getting our hearts pumping at the ACTIVEx morning workouts
Mingling at the Nautical Nights party on Tuesday from 6-10 p.m.
Haven’t registered yet? No sweat, click here to get in on the action.
Can’t make it? Follow all the excitement on our social channels. We’re going behind the scenes at the show, recounting unique customer stories and providing an exclusive look into our technology right here on the Always ACTIVE blog. On Twitter, jump in to the conversation using the hashtag #ACTIVEWORLD and follow us @ACTIVENetwork.
What are you most excited about? Leave a comment here or jump on Twitter and let us know!
We can’t wait to show you all that ACTIVE has to offer next week. It promises to be an amazing experience. See you there!
Check out how we helped MacWorld/iWorld 2013 power a smart event. JR Sherman, our Senior Vice President of our Business Solutions Group here at ACTIVE, put it perfectly – “When people come together, we can achieve great things.”