As director of marketing for ACTIVE Network Business Solutions group, Cece Salomon-Lee is our resident expert on all things event marketing. Below, Cece reports on Macworld/iWorld conference buzz from the epicenter of all the excitement.
Starting today, more than 20,000 Mac enthusiasts will descend upon the Moscone Center for the annual Macworld/iWorld conference in San Francisco. As the event technology partner for Macworld/iWorld, we conducted an informal, wholly playful, definitely unscientific survey to get a sense of what exhibitors were planning for this year’s event!
Getting people to your booth
One of the challenges that many exhibitors face is attracting the right prospects – customers and partners – to their booth. And with all the innovative products and educational sessions at Macworld/iWorld, we were interested in knowing how exhibitors planned to rise above the noise.
Social media was the most select marketing tactic with online marketing and product giveaways following. Interestingly, mobile marketing lagged behind, indicating that maybe, despite the saturation of smart phones, exhibitors have not caught on to mobile marketing just yet.
For the adventurous, mobile marketing may just be the way to rise above the noise!
Not only is America the most obese nation in the world, but a recent 2012 Physical Activity Council study has found that Americans are the most sedentary as well, with 24% of Americans having done no form of exercise in the past 12 months.
The consequences of this are shocking.
However, regular physical activity can help reduce diabetes, anxiety and Alzheimer’s by nearly 50%, help increase academic performance and more. Just $1 invested in physical activity can bring $3.20 in savings in direct medical costs, not to mention the other societal benefits, says the World Health Organization.
Congrats to our Campership Grant contest winner, Camp Tecumseh YMCA of Brookston, Indiana! Located on 500 acres of scenic riverfront woodlands, Camp Tecumseh YMCA offers day camps and resident camps to youths aged 8 to 15, along with retreats, leadership training and outdoor education.
With the grant, Camp Tecumseh will provide 10 scholarships to local day campers this summer.
“Our programs have a huge impact on less-advantaged youth. One parent recently commented on how a yearly week-long day camp at Camp Tecumseh had transformed her son, allowing him to grow in confidence, joy and faith over the years,” said Ben Meyaard, Director of Camper Support at Camp Tecumseh YMCA.
More than 450 camps from Canada and the U.S. submitted a Grant entry form. To read more, visit our Let’s Talk Camp blog!
Learn more about how ACTIVE Camps can help you effectively manage your camp.
This week, we brought together sales teams from across the company to join forces in establishing the Activity and Participant Management (APM) space. Executive presentations. Technology demonstrations. Cross-company collaboration programs. And, of course, lots and lots of networking.
A key focus was to showcase how our technology is supporting our customers across seemingly disparate markets by making their lives easier.
We shared some highlights from a customer panel held a few months back where we saw first hand the common challenges organizers have across Business, Sports, Communities and Outdoors in growing their organizations at the same time as they create efficiencies across their operations. We are constantly inspired by our customers and we owe a special thanks to these very important ACTIVE experts:
Mary Fitzgerald, COO, Pop Warner Football
Stephen Rice, SVP & Managing Director, CNL Financial Group
Ross Hosking, EVP Global Sales, Wyndham Hotel Group
David M. Elwart, CIO, South Carolina Department of Parks, Recreation and Tourism
To learn more about how we are working with our customers to power activity, check out the Customer Stories section of the blog.
Today we announced that we’re working with Run Ireland, the largest website for running events in Ireland, to create the most up-to-date searchable directory of running events in Ireland and enable runners to easily enter local races online.
More than 350 races, like Runamouck Challenge, Meath Spring Half Marathon, Kinvara Rock and Road 10K & Half Marathon and Urban Trails, will move to ACTIVE’s online registration technology.
If you think Mob events, like zombie chases, mud runs, paint races, and tomato fights were big in 2012, just wait until 2013. ACTIVE’s Mob customers, including The Color Run™ and Spartan Races, saw more than one million participants in 2012 and the numbers are continuing to surge into 2013.
As the New Year approaches, below are 5 important trends to watch:
Our SVP of Outdoors, Steve Connolly, chats with us about how state agencies are using technology in revolutionary ways to save America’s great outdoors.
With budgets tightening, many state legislators are weaning state agencies off public funding and shutting down state parks in a last ditch effort to save money. Additionally, agencies are being challenged to become more self-sufficient. Technology, I believe, is a key to delivering services at a lower cost and with a better customer experience. The right technology implementation can even identify new sources of revenue.
State agencies are just beginning to adopt enterprise-level technology to increase efficiency and productivity, and ultimately allow their citizens better access to the outdoors. As an example of this, we announced that the Mississippi Department of Wildlife, Fisheries & Parks (MDWFP) has successfully streamlined its outdoor services on our ActiveWorks® Outdoors technology platform. This is our first Outdoors customer to consolidate all of its information, like game harvest reporting and registration information, into one database. So far, MDWFP has issued more than 310,000 permits on the new system.
We’re on the ground here at the Wide World of Sports complex at Walt Disney World to cheer participants on at the 2012 Pop Warner Super Bowl and National Cheer & Dance Championships.
The energy here is electric as young players, dancers and cheerleaders take to the field or stage and inspire us all to get out of our seats and get ACTIVE!
All of this excitement brings us back to when we first started working with Pop Warner nearly a decade ago. We are jazzed to be the official technology partner of Pop Warner, providing registration software to over 1,400 associations and 400,000 Pop Warner Little Scholars.
I was honored to represent ACTIVE Network and give a keynote speech at last month’s “Grand Thoughts at the Grand Canyon” conference. Held at the North Rim Lodge a week after the Lodge had closed for the season, this exclusive conference brought together leading voices in and around the National Park Service (NPS) to discuss how to keep the Parks relevant leading up to its centennial anniversary in 2016.
Participants included National Park Service director Jon Jarvis, multiple NPS regional directors, presidents of the National Park Foundation and National Park Conservation Association, leadership of Brand USA (a public private partnership created to promote increased international travel to the United States), and leaders from all the National Park concessionaires.