ACTIVE’s Grand Thoughts at the Grand Canyon

Dave Landa, senior director of strategic business development at ACTIVE Network, presents his Grand Thoughts at the rim of one of the natural wonders of the world.

I was honored to represent ACTIVE Network and give a keynote speech at last month’s “Grand Thoughts at the Grand Canyon” conference. Held at the North Rim Lodge a week after the Lodge had closed for the season, this exclusive conference brought together leading voices in and around the National Park Service (NPS) to discuss how to keep the Parks relevant leading up to its centennial anniversary in 2016.

Participants included National Park Service director Jon Jarvis, multiple NPS regional directors, presidents of the National Park Foundation and National Park Conservation Association, leadership of Brand USA (a public private partnership created to promote increased international travel to the United States), and leaders from all the National Park concessionaires.

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Getting Kids ACTIVE in the Sport of Cricket with USYCA

Germantown, Maryland Kids Cricket Club

Googly, Bail, Wicket, Paddle Scoop, Dilscoop. Can you guess which sport these terms belong to? Cricket!

We’re working with the United States Youth Cricket Association (USYCA) to help their member organizations get kids ACTIVE in the sport of cricket. A popular sport abroad, USYCA is working to popularize the sport of cricket in the United States by promoting its adoption in schools, summer camps and youth organizations.

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ACTIVE to Automate Hunting & Fishing Licensing in Saskatchewan, Canada

The Saskatchewan Ministry of Environment is automating its hunting, trapping and angling licensing system through our ACTIVE Works® Outdoors solution to make getting outdoors even easier!

“Our province has some of the best fishing and hunting opportunities in the world and automating the licence issuance system will help to make the experience even better,” Environment Minister Ken Cheveldayoff said.

Saskatchewan issues more than 170,000 hunting and 185,000 angling licenses each year and the demand from constituents to update the licensing process in the province was great.

Environment Minister, Ken Cheveldayoff

“ACTIVE Network offers us enterprise-level management of licensing processes with the added benefits of centralized reporting and the ability to process payments quickly,” added Cheveldayoff. “The deployment of an automated licensing system is an important step toward driving our growth agenda, and we believe will significantly benefit both our license issuers and citizens.”

By automating their systems, the Ministry can help improve revenue collection, game harvest reporting, centralized program reporting and administration, customer service and more.

Steve Connolly, SVP of Outdoors at ACTIVE Network noted that “harnessing this technology will help allow the Ministry to gain greater efficiency and cost savings, enabling them to better focus on their constituents and provide easier access to the outdoors.”

Want to learn more? Check out the news ACTIVE and the Ministry issued this morning.

ACTIVE to power America’s largest recreational cycling event

Get ready for the biggest recreational cycling event to hit New York City streets – the TD Five Boro Bike Tour – put on by Bike New York and now powered by ACTIVE Network technology.

The TD Five Boro Bike Tour anticipates 32,000 registrants for the 2013 event. To handle this type of registration load, Bike NY selected our ACTIVE Works® technology.

ACTIVE Works is an end-to-end race management software platform that provides a streamlined registration process for participants of high-volume registration events and helps race directors manage their events more efficiently.

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Fireside Chat with London Marathon Race Director, Hugh Brasher on RideLondon Buzz

Just as excitement around the 2012 Summer Olympics hit a high note, London Mayor Boris Johnson announced the launch of one of the largest cycling events in the world – RideLondon.

Managed in part by London Marathon,  RideLondon will be a two day festival of cycling held all over London, featuring a series of events for amateur, club, world elite cyclists, youth and hand cyclists.

The event will take place on the weekend of 3rd August 2013.

We sat down with our customer, London Marathon Race Director, Hugh Brasher, to talk about how the event registration is going so far.

What has the reaction been to the RideLondon event in London? Recently, you announced that 25,000 people registered in 5 weeks! Were you surprised by this?
I was absolutely ecstatic at the initial reaction to the event! So far, there has been a surge in women registering for the 100 mile cycling event. We’re actively working to encourage even more women to participate! I am also surprised that 92% of the entrants cycle twice a week or more and yet 63% haven’t done a cyclo sportive, so the registration shows we are inspiring people to enter an event (RideLondon 100) that they have never attempted before.

Why did you choose to work with ACTIVE Network?
We chose to work with ACTIVE because of its breadth and experience, as well as the commitment they demonstrated to our organization. The ACTIVE team had the RideLondon website up and running under an incredibly tight deadline. The commitment to meet deadlines and the team’s proven ability to do that was what really swung it for us. The ACTIVE team put in lots of late nights and hard work and we are ecstatic with the results we’ve seen so far.

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Macworld/iWorld Selects ACTIVE to Power 2013 Event!

We’d like to give a warm welcome to our newest customer IDG World Expo, the owner of Macworld/iWorld – the world’s ultimate fan event for people who use, create and love Apple products! The organization chose our Conference™ platform to provide tools for building communities, tracking activity, monitoring attendee sentiment, and delivering content to mobile devices at the 2013 event.

Mary Dolaher, chief executive officer of IDG World Expo, told us: “The face-to-face event experience is evolving quickly, and conference technology needs to evolve with it. Beyond managing logistics, we need event technology that facilitates engagement and measures the value of face-to-face activity in concrete business terms.”

On why the organization chose ACTIVE, she added, “Macworld/iWorld is at the forefront of current technology, which is why we chose ACTIVE Network’s Conference solution. We believe Conference reflects the future of event management, and we’re looking forward to harnessing this next-generation technology at Macworld/iWorld 2013.”

Want to learn more? Check out the news here!


Get ACTIVE In The Great Outdoors With New Recreation.Gov Site

Alongside one of our largest customers, we recently launched a newly redesigned website that enables you to find your ACTIVE in the great outdoors! – the online destination for federal recreation powered by ACTIVE Network – has more than 7 million unique visitors and over 1.5 million transactions annually.

Now, visitors can more easily plan trips, find outdoor adventures, and explore America’s most cherished national parks, lands, waters, and historic and cultural sites.

The launch was announced yesterday by U.S. Secretary of the Interior Salazar as part of President Obama’s initiative to fuel the economy and create jobs by promoting travel and tourism. Check out the new website and some of the updated content –, Explore Trip Ideas, and Go Lists – aimed at getting people ACTIVE.

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Vote for us! The Walking Dead Escape: From Print to Reality

We’re in the running to present at next year’s SXSW conference and we need YOUR help!

We partnered with our customer, Ruckus Sports, to present on the phenomenol success of The Walking Dead Escape, its leap from the pages of a comic book to a zombie infested event hosted at the recent Comi-Con convention, and how we are seeing participation in activities change.

Originating as a comic series, The Walking Dead brand has been successfully extended to TV and now its latest venture—participatory events. The Walking Dead Escape lets fans “live the apocalypse,” immersing them in the experience, and respective storyline, as survivors, zombies or spectators.

In this session, Liam Brenner, producer of The Walking Dead Escape, and Dave Alberga, CEO of ACTIVE Network, will use the race’s popularity to discuss how the combination of mass participatory events and media can be utilized by other brands, and the implications of this trend for the changing way people participate in activities.

The Walking Dead Escape isn’t timed and doesn’t have a start arch; rather, participants are attracted because of the desire for a shared experience. Drawing on the success of this race, Liam and Dave will highlight how other brands can license an existing media property to take advantage of this burgeoning interest in social sports, and gain new fans in the process.

Visit the SXSW PanelPicker site, sign up and cast your vote.

Success Story: IBM Transforms its Meeting and Event Strategy

If you enjoyed Eric Olson’s post on the The next big thing in SMMP: The unlikely marriage of event marketers and procurement, you may be interested to hear about IBM’s success at streamlining its meeting and event sourcing process globally and tackling meeting spend head on.

The Challenge: IBM is a big spender on meetings globally but recognized the need for a better way to manage those meetings and control spend. To do this, IBM decided to focus on its smaller meetings (less than 150 delegates) initially, and roll out a global meetings and event sourcing process. The project was led by Paul Wakelin, Strategic Sourcing Specialist at IBM who set out seven key objectives for the project and has exceeded expectations with the results.

The Solution
As a first step Wakelin set about sourcing the right technology partner to bring the project into fruition, and after exploring several options signed with Active Network| StarCite in 2007. With Wakelin’s objectives clearly laid out, StarCite was able to develop a customized meeting request portal to meet IBM’s specific requirements. This included an easy to use single sign on system, for which over 200 IBM staff received training.

To read more about the success of the program, visit our RegOnline blog here. Also, to learn more about how IBM controls meetings spend click here to access the full article and success story as featured in Business and Travel News