If you’re reading this, you are probably involved with YMCAs in some capacity. And since you’re in the industry and we’re a software company, we won’t be talking about how you can better engage your members on a human level or in person. You’ve got that down.
But we do know technology, so this blog post will cover some ways you can interact with your members through newer media and tools. Here are 4 ways to improve member engagement when they aren’t at your facilities: Continue reading
Facebook is playing around with a significant Timeline redesign. The new format is being rolled out experimentally and could be live for all members soon. And to cover this change for the parks & recreation community, we turn to Josh Panzer. Josh is the founder of ParksandRecreationSocialMedia.com.
Check out his video guest blog post to learn how your agency should adjust to the pending Facebook change: Continue reading
When a customer registers for a program or books a facility online, what happens? Do you thank them? Do you recommend other similar programs or point them to your Facebook page? Don’t squander this opportunity to turn a new customer into a loyal one.
We covered this idea a few months ago in this article: 3 Critical Web Pages You Are Neglecting. One of the three we covered was the thank you page. To summarize, each web interaction with a customer is a great opportunity for your P&R agency to take the next step. On the thank you page, can you turn that customer into a Facebook fan? Can you point that customer to other similar programs (upsell)? Designing goal-oriented thank you pages should be a part of your marketing strategy. Continue reading
One of our biggest YMCA customers, Greater San Antonio, is migrating from Class® software to ACTIVE Net™. I know, I know. What’s the big deal, right? A customer is switching from one of our software systems to another. Although the move itself may not directly impact you today, it speaks to a much more important trend across the YMCA industry: YMCAs are moving to the cloud. Continue reading
If you’re reading this article, you probably work in parks and/or recreation. Whether you’re a veteran Director, a brand-new Administrator or anywhere in between, you most likely share one common goal: to serve at your best. And one way to continually better yourself is to keep up with industry trends, tips, and resources by reading (or skimming if need be) relevant blogs.
Here are five blogs that can help you, the parks and recreation pro, stay on top of your craft: Continue reading
“Twitter’s weird,” one of our clients said the other day, and it wasn’t the first time we’ve heard it. Many people love it but others don’t see the benefits or like it very much at all. But however you feel about the little blue bird, your parks and recreation agency can use it to its advantage. With millions of users following accounts they want to receive information from, Twitter offers another way to distribute information to your customers for free.
The following 50 city and county park and recreation agencies use Twitter to connect with customers, answer questions, make announcements, discuss fitness and health, release registration dates and more. As a recreation professional, consider following these accounts as templates for what your agency could tweet about. (The list was compiled based on number of followers, content provided, number of tweets, interactions with followers, recent activity and overall use of Twitter to connect with customers. From there, the list was ordered from most followers to least followers.) Continue reading
At the end of January, IPRA (Illinois Park and Recreation Association) hosted its annual conference in Chicago. The ‘Soaring to New Heights’ Conference brought together over 4,000 P&R professionals, elected officials, students, and vendors for a tradeshow, workshops, meetings and more. A few of us from ACTIVE headed out for the three-day conference, and saw some trends taking place.
Here are some of our favorite topics that were bouncing around at IRPA 2013: Continue reading
As a recreation professional, you may be wondering, “What does my website have to do with Amazon and eBay?” Although you probably won’t be selling billions of dollars online, you share the same strategy. Whereas Staples.com wants a website visitor to buy a printer or reserve paper for in-store pickup, you want customers to sign up for a Yoga class, buy a membership to the gym, or book the indoor soccer field for a birthday party.
Since four of the biggest e-retailers have this process down to a science, it’s time for you to steal some ideas. Check out these five website strategies you can implement today: Continue reading
In the old days of TV, radio and print, advertisers wanted to reach the biggest relevant audience in hopes that a small percentage would buy. In today’s world of the internet and data, marketers can target much more effectively by having information. What does that mean for parks and recreation agencies?
It’s time to use data to improve your marketing efforts. For example, if a dad signs up his son for youth basketball in the winter, let him know about summer basketball camps. With this knowledge, you can target each individual rather than spraying mass messages to your entire customer base. And the first step is to gather the right information. Here’s what you need to know about each customer: Continue reading
A new year is the perfect opportunity for some bold predictions. Maybe your bold predictions come in the form of resolutions (I plan to start the next Facebook and look like Arnold Schwarzenegger in his prime by February), but on our blog we’re going to stick to what we know: parks and recreation. So today, you’ll read about three trends you’ll notice in 2013. Whether you work at a YMCA, a parks and recreation agency or a campus rec department, think about how your organization can capitalize: