Top 8 Reasons Your Rec Sofware is Holding You Back

Software is supposed to make things easier. But sometimes, parts of a recreation software system can hinder an organization’s ability to successfully achieve its goals. If you and your staff are spending more time on the day-to-day tasks and less on building a healthier and better community, your recreation software may be holding you back.

Do any of these signs ring a bell?  Continue reading

5 More Unconventional Adult Programs to Start Offering (Guest Post)

This is the second part of a guest post series from Curt Jackson. Click here to read the first five unconventional adult programs to offer.

6. Read Bedtime Stories Like a Pro – Voice over acting is a profession that you may not think about until you watch car commercials or cartoons. But acting with our voices is something most of us do daily. By using inflection, accents, different tones and pitches we tell stories and jokes to our peers. Find a voice acting coach to teach parents how to put some pizazz into reading bedtime stories. Continue reading

5 New & Unique Adult Programs to Start Offering (Guest Post)

Most parks and recreation departments offer the same adult classes – yoga, bridge, photography, creative writing, dog training, blah blah blah. These are great to have because they are popular, but isn’t time to stand out and offer truly unique classes as well?

In every city there are possible contract instructors looking for opportunities to teach others, whether they know it or not. Sometimes they find you and other times you have to look for them. However, you can’t look for contract instructors until you know what programs you want to offer.  Here are 5 unique programs I’m fairly sure you’re not offering but, depending on your clientele, could be crowd-pleasers: Continue reading

What is a Content Management System (CMS) for Recreation Organizations?


People love to slap acronyms on everything, especially in the technology world. And since that’s where we live, it’s important to define these acronyms – it gets confusing otherwise. From SaaS, IaaS and PaaS to POS, CRM and CMS, techies give you a few letters and assume you know it all. For that reason, let’s make it the unoffical acronym week here.

On Monday we broke down SaaS and today we’ll talk about CMS. If you work for a recreation organization, here’s what you need to know about content management systems (CMS): Continue reading

#GivingTuesday: 6 Ways to Increase Online Donations Starting Today

By this point, you know all about the post-Thanksgiving lineup: Black Friday, Small Business Saturday, Cyber Monday. Basically, every sales outlet from big business to small business and the internet has staked its claim on a day in late November in order to promote sales with discounts. But have you heard about the newest addition, the inaugural GivingTuesday? As you can imagine, it’s a day dedicated to giving rather than shopping.  Continue reading

What is Software as a Service (SaaS) for Recreation Organizations?

All types of recreation organizations have been doing more with less over the last few years. That trend will continue as budgets remain tight, but service expectations continue to rise. One way to save time and money is with technology, specifically software that can help automate back-office tasks. But organizations have many options when it comes to software ranging from solutions they host themselves to ones hosted by the provider (in the cloud). Today, we’ll break down the latter and why it makes sense in this economy: Continue reading

5 Resources for Collegiate Recreation Professionals

No matter what profession you are in, it’s important to keep up with trends, news, and ideas. If you’re a social media person, that’s easy with blogs like Mashable and Social Media Today. But it’s a bit harder for campus recreation professionals. So today, we’ll cover five resources that can help you stay on top of the industry (note: we’ll lean heavily on NIRSA). Here they are: Continue reading

3 Critical Web Pages You Are Neglecting

We all like to focus on the big ticket pages like the homepage, blog, and news page. However, you may be neglecting some important pages on your website that can do a lot to convert visitors to customers and keep websites visitors hanging around when they are lost. Here are three pages you should take a look at to make sure they are effective:

1. Landing pages Continue reading

4 Parks & Recreation Trend Reports You May Have Missed

Over the last few months, a few organizations have covered new trends in recreation. Whether conducting a survey, doing some research or commenting on the industry overall, these organizations have released some interesting data. Today, we will consolidate these resources so you can check out the ones that interest you the most. Here they are: Continue reading

The Parks & Recreation Marketing Funnel

Are you a marketing pro for your parks and recreation agency? If you are, there are only three simple areas where you can improve your marketing efforts: You can 1) get more people to see what you have to say, 2) get more people to subscribe, and 3) get more customers. All three phases work in harmony to turn a tweet into a Yoga class registration and a newspaper ad into a pottery class participant.

Next time you look at all of the marketing initiatives you run, organize them into this marketing funnel. That way, you can focus on improving effectiveness at each part of the funnel. In the end, you’ll see more customers. Here is how it works: Continue reading