From April 7th to April 13th, we’ll all be engrossed in National Boys & Girls Club Week whether we know it or not. Boys & Girls Clubs of America will open doors to 4,000 clubs around the country to show the community how “great futures” begin right there. Continue reading →
Next Tuesday, the ACTIVE World user conference commences and we’re pretty excited. On April 9th, hundreds of our customers across many markets head down to San Diego for a three-day educational experience. Specifically in our Communities division, we’re looking forward to hanging out with over 300 customers from government organizations, P&R agencies, YMCAs, and more.
Below are some highlights for the week ahead at ACTIVE World. At the end, you’ll see ways to register if you are an ACTIVE customer and ways to keep up with the happenings if you can’t make it. Continue reading →
If you’re reading this, you are probably involved with YMCAs in some capacity. And since you’re in the industry and we’re a software company, we won’t be talking about how you can better engage your members on a human level or in person. You’ve got that down.
But we do know technology, so this blog post will cover some ways you can interact with your members through newer media and tools. Here are 4 ways to improve member engagement when they aren’t at your facilities: Continue reading →
One of our biggest YMCA customers, Greater San Antonio, is migrating from Class® software to ACTIVE Net™. I know, I know. What’s the big deal, right? A customer is switching from one of our software systems to another. Although the move itself may not directly impact you today, it speaks to a much more important trend across the YMCA industry: YMCAs are moving to the cloud. Continue reading →
In mid-January, Facebook CEO Mark Zuckerberg presented Graph Search as Facebook’s new social search engine. Confusing, I know. To simplify the jargon, Graph Search pulls four things into one searchable place for you: people, places, interests, and photos. With those all available, you can search for and find results like, Friends who like Basketball, Pictures I Liked, and Restaurants near Boston, MA my friends have been to. Play around with the search to learn more.
But that’s not why you’re here! Today, we’re talking to the Facebook page manager who is wondering how to change his or her strategy for the organization’s page. Here are 3 steps to make your organization’s Facebook page stand out in Graph Search: Continue reading →
A new year is the perfect opportunity for some bold predictions. Maybe your bold predictions come in the form of resolutions (I plan to start the next Facebook and look like Arnold Schwarzenegger in his prime by February), but on our blog we’re going to stick to what we know: parks and recreation. So today, you’ll read about three trends you’ll notice in 2013. Whether you work at a YMCA, a parks and recreation agency or a campus rec department, think about how your organization can capitalize:
As we wrap up 2012, it’s time to reflect on the year at the blog. At ACTIVE Network, Communities, we provide software and marketing tools for parks & rec agencies, college recreation departments, YMCAs, Boys & Girls Clubs, non-profits, and other community. organizations. And on our blog, we provide tips and resources and cover trends in technology and marketing for those types of organizations.
The readers have spoken. Based on stats from Google Analytics, here are our 10 most popular articles from 2012: Continue reading →
Calling all city department marketers: Have the economic challenges over the last few years made it difficult to deliver services at the same or increased level? in 2011, The City of Grand Prairie and City of Arlington (Texas) Parks and Recreation Departments met to discuss these issues and how they could better market services to residents and customers. The result? The Brand Aid Marketing and Social Media Conference. Continue reading →
By this point, you know all about the post-Thanksgiving lineup: Black Friday, Small Business Saturday, Cyber Monday. Basically, every sales outlet from big business to small business and the internet has staked its claim on a day in late November in order to promote sales with discounts. But have you heard about the newest addition, the inaugural GivingTuesday? As you can imagine, it’s a day dedicated to giving rather than shopping. Continue reading →