However you feel about the little Twitter bird, it’s not going away any time soon. Hundreds of millions of users access it everyday for information, and a lot of them could be your members and potential members. They look for news and information that fits their life, and what your YMCA offers should be a part of that mix.
Whether your YMCA has a Twitter account or you’re looking to create one soon, all Y marketers need a few role models. The following 70 North American YMCA accounts are the best and biggest on Twitter. They use Twitter to connect with members, answer questions, make announcements, discuss fitness and health, release registration dates and more. Consider following these accounts to get ideas for your own Twitter strategy. (The list was compiled based on number of followers, content provided, number of tweets, interactions with followers, recent activity and overall use of Twitter to connect with customers. From there, the list was ordered from most followers to least followers.) Continue reading