Why You Need The City of Calgary Recreation’s Thank You Page

When a customer registers for a program or books a facility online, what happens? Do you thank them? Do you recommend other similar programs or point them to your Facebook page? Don’t squander this opportunity to turn a new customer into a loyal one.

We covered this idea a few months ago in this article: 3 Critical Web Pages You Are NeglectingOne of the three we covered was the thank you page. To summarize, each web interaction with a customer is a great opportunity for your P&R agency to take the next step. On the thank you page, can you turn that customer into a Facebook fan? Can you point that customer to other similar programs (upsell)? Designing goal-oriented thank you pages should be a part of your marketing strategy.  Continue reading

4 Content Marketing Ideas for Your YMCA

Here’s a quick test to see if you do content marketing: Does your YMCA have a Facebook page that you post to regularly? Does it have a blog? Do you distribute flyers or program guides? If you answered yes to any, you’re officially a content marketer.

But content marketing encompasses so many channels and techniques that it is kind of vague. So let’s take a stab at understanding the goal of content marketing in order to demonstrate it’s importance for your YMCA. Content marketing is done in order to “attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (CMI). Translation: you want to increase participation and want more families, members, and participants. In order to attract them, you create marketing materials like articles, flyers, tweets, and brochures so your audience can find you.  Continue reading

How to Stand Out In Facebook’s New Graph Search

In mid-January, Facebook CEO Mark Zuckerberg presented Graph Search as Facebook’s new social search engine. Confusing, I know. To simplify the jargon, Graph Search pulls four things into one searchable place for you: people, places, interests, and photos. With those all available, you can search for and find results like, Friends who like Basketball, Pictures I Liked, and Restaurants near Boston, MA my friends have been to. Play around with the search to learn more.

But that’s not why you’re here! Today, we’re talking to the Facebook page manager who is wondering how to change his or her strategy for the organization’s page. Here are 3 steps to make your organization’s Facebook page stand out in Graph Search:  Continue reading

Measuring the Impact of Social Media (VIDEO from Brand-Aid Conference)

A few weeks ago, city council members, park and recreation professionals, board members and volunteers descended upon Arlington, Texas for the Brand-Aid Marketing and Social Media Conference. And a few ACTIVE people were invited to speak! One of those speakers is our Director of Digital and Social Media, Justin Ramers.

Justin talked about how to measure the impact of social media. See below for the video and slides to the presentation:  Continue reading

Online and Offline Marketing for Recreation Organizations

Getting people off the couch is no small task. And if you work for a YMCA, parks and recreation agency, campus rec department or any other community organization, increasing participation is indisputably one of your goals. You need to fill classes, sell memberships, book facilities and build healthier communities around you.

Although most of that comes down to great programming and customer service, part of it is marketing. You need to reach people through the right channels with relevant information. For that, we have you covered. In these two free reports, you’ll receive strategies and tips to increase registrations with offline and online marketing. To download each report, click on the titles below.  Continue reading

6 Ways to Capitalize on Resolutions Through Facebook

Resolutions are in full swing (and you know a lot of them are exercise based), so it’s time for your recreation agency to capitalize. Some organizations have already put a plan in place through social media. Check out these six Facebook posts below to get some ideas about how you can inspire your own customer base to fulfill resolutions:  Continue reading

21 Places to Put Your Registration Link for More Signups

The new year rings in adjusted goals, new ideas, resolutions and a fresh start for your marketing. And if somewhere in your goal set exists “increasing participation” or “getting more online registrations,” you may be looking for some new ideas. The first step in that process is to increase traffic to your website. For that reason, our first post of the year will focus on some quick fixes to help you increase the visibility of your online registration website. Consider placing your online registration link in these 21 places:  Continue reading

Brand-Aid Marketing & Social Media Conference: Are you Attending?

Calling all city department marketers: Have the economic challenges over the last few years made it difficult to deliver services at the same or increased level? in 2011, The City of Grand Prairie and City of Arlington (Texas) Parks and Recreation Departments met to discuss these issues and how they could better market services to residents and customers. The result? The Brand Aid Marketing and Social Media Conference. Continue reading

Beyond the Click: How Social Networks Impact Real Participation [INFOGRAPHIC]

I can almost certainly say your organization is using social media, but do you know which networks drive what type of actions? For example, if you tweet, will people attend your event? If you pin an image to Pinterest, will people contact you?

ACTIVE Network conducted survey titled ‘Beyond the Click’ that asked 500 consumers what types of offline actions they’ve taken based on social network posts. From the results, we’ve determined that the three most popular offline actions taken as a result of online engagement are to: Continue reading