Get ready for the biggest recreational cycling event to hit New York City streets – the TD Five Boro Bike Tour – put on by Bike New York and now powered by ACTIVE Network technology.
The TD Five Boro Bike Tour anticipates 32,000 registrants for the 2013 event. To handle this type of registration load, Bike NY selected our ACTIVE Works® technology.
ACTIVE Works is an end-to-end race management software platform that provides a streamlined registration process for participants of high-volume registration events and helps race directors manage their events more efficiently.
Just as excitement around the 2012 Summer Olympics hit a high note, London Mayor Boris Johnson announced the launch of one of the largest cycling events in the world – RideLondon.
Managed in part by London Marathon, RideLondon will be a two day festival of cycling held all over London, featuring a series of events for amateur, club, world elite cyclists, youth and hand cyclists.
The event will take place on the weekend of 3rd August 2013.
We sat down with our customer, London Marathon Race Director, Hugh Brasher, to talk about how the event registration is going so far.
What has the reaction been to the RideLondon event in London? Recently, you announced that 25,000 people registered in 5 weeks! Were you surprised by this?
I was absolutely ecstatic at the initial reaction to the event! So far, there has been a surge in women registering for the 100 mile cycling event. We’re actively working to encourage even more women to participate! I am also surprised that 92% of the entrants cycle twice a week or more and yet 63% haven’t done a cyclo sportive, so the registration shows we are inspiring people to enter an event (RideLondon 100) that they have never attempted before.
Why did you choose to work with ACTIVE Network?
We chose to work with ACTIVE because of its breadth and experience, as well as the commitment they demonstrated to our organization. The ACTIVE team had the RideLondon website up and running under an incredibly tight deadline. The commitment to meet deadlines and the team’s proven ability to do that was what really swung it for us. The ACTIVE team put in lots of late nights and hard work and we are ecstatic with the results we’ve seen so far.
Art Imitating Life... Specialized @ the show.
It was an exciting year to be at Interbike! The show was bigger and better than ever. Literally.
I was lucky to have an opportunity to share some key insights at Triathlon Business International‘s Triathlon Lounge right on the Interbike floor.
I revealed more from our joint study, “Breaking Down the Triathlon Community,” and dug in to the four key triathlete segments: Practitioner, Veteran, Lapsed Triathletes and Newcomer.
With these segments in mind, I shared key insights from this group like the fact that, “Not everyone can be a Triathlete.” We also discussed the emergence of family as an important ingredient to the sports growth. In fact, the Jacobs family brought to life the impact of family as dad, kids and mom all had something to say about the day at the REV 4 Race. Watch the video here.
ACTIVE Network and the Sporting Goods Manufacturers’ Association (SGMA) released a new study on the top motivators and blockers for physical activity. Quick highlights are:
- 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
- 60% of adults indicate they’re not more active because they “just don’t like sports.” But what about simple activities—playing with your children, going for a hike?
- Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
- Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
- The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves
Remember trying to reach someone on their beeper vs. cell phone? Remember reading the newspaper vs. checking out the latest New York Times article online? Or remember licking stamps and sending a letter through the postal service instead of an email?
Likewise, do you remember the days of chasing swimmers around the pool, Sharpie pen in hand, printing out paper heat sheets, scrambling to find lane assignments or whipping out your checkbook to pay for a swim meet?
Yes, even the way swim meets today are run is changing for the better. ACTIVE Network is transforming the way swim meets are run and experienced through our suite of software products, including the recently announced Meet Mobile app. Our integrated technology suite enables you to seamlessly communicate with everyone in the swim community – be it meet directors, coaches, swimmers or fans. How, you might ask?
After launching the ACTIVE.com MOB™ experience earlier this year, we began to wonder: who is participating in these types of events…and why?
We surveyed roughly 1,000 ACTIVE.com Lifestyle panelists, and here’s what we found:
We’ve updated the ACTIVE.com mobile application so that you can find your ACTIVE from the palm of your hand!
Get health and fitness articles, daily deals or register for events based on your interests. Whether it’s cycling, fitness, baseball or running, you can now find it easily on the free ACTIVE.com 2.0 app.
The app will also send you notifications when events are open for registration, when the event will increase in price and when the event you registered for is less than a week away.
Love Schwaggle deals? For the first time, our mobile users can also access fitness and health deals on-the-go via the ACTIVE.com 2.0 app.
Check it out for yourself, here, and let us know what you think!
We’re in the running to present at next year’s SXSW conference and we need YOUR help!
We partnered with our customer, Ruckus Sports, to present on the phenomenol success of The Walking Dead Escape, its leap from the pages of a comic book to a zombie infested event hosted at the recent Comi-Con convention, and how we are seeing participation in activities change.
Originating as a comic series, The Walking Dead brand has been successfully extended to TV and now its latest venture—participatory events. The Walking Dead Escape lets fans “live the apocalypse,” immersing them in the experience, and respective storyline, as survivors, zombies or spectators.
In this session, Liam Brenner, producer of The Walking Dead Escape, and Dave Alberga, CEO of ACTIVE Network, will use the race’s popularity to discuss how the combination of mass participatory events and media can be utilized by other brands, and the implications of this trend for the changing way people participate in activities.
The Walking Dead Escape isn’t timed and doesn’t have a start arch; rather, participants are attracted because of the desire for a shared experience. Drawing on the success of this race, Liam and Dave will highlight how other brands can license an existing media property to take advantage of this burgeoning interest in social sports, and gain new fans in the process.
Visit the SXSW PanelPicker site, sign up and cast your vote.
This spring, we kicked off the 2012 ACTIVEX Charity Challenge, or AXCC for short. AXCC represents our passion for participation; from raising money for a great organization, to volunteering in the community, to pushing ourselves from our comfort zones to the start line!
Our challenge: to help others get active and help activate one another.
On July 27, the 2012 Summer Olympics will kick off in London. Families everywhere will take this opportunity to watch some amazing sports performances – especially from swimmers like Michael Phelps who competed in the Olympic trials last week in Omaha.
The excitement of the Olympics is a great opportunity to get your kids excited about trying new sports – and it’s the best time to get them excited about swimming. In fact, over 75% of all “active” families will watch the Olympics as a family.1
Now is the time to inspire future swimmers…
As our family watched the USA Olympic Swimming Trials last week and followed along daily with our Mobile Meet App, we were thrilled to see our own Aquamonster Swim Club coach, Scott Weltz, place first in the 200M Breaststroke and win his spot to the Olympics. Both of my children could not believe that their goofy coach, who by the way is not the biggest, richest or tallest swimmer out there, made the team through hard work, perseverance and passion. They now believe they can get to the Olympics too, if they work hard enough. And they are even bigger fans of the sport after watching the amazing performances at the trials. I guarantee your kids will feel the same by watching the games this summer!
Ok, so now that your kids are inspired, what will motivate them to start and continue in the sport of swimming?