How the PGA of America is Attracting New Players to Golf

ACTIVE Network is a proud partner of the Professional Golfers’ Association (PGA) of PGAAmerica. We provide the technology that powers the PGA’s Program Manager, which is built on ACTIVE Works.
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Program Manager is an all-in-one registration solution that’s free to PGA members to promote their lessons, leagues and tournaments.

Here’s how the PGA and ACTIVE help facilities attract new participants:

  • Sign up for Program Manager: PGA invites members to sign up for a free Program Manager account on http://www.PGALinks.com/ACTIVE and allows them to start posting their programs and events right away.
  • Promote Facility Programs: the PGA Creative Resource Center on PGALinks.com features templates for signage and emails – they even offer videos to place on websites and radio ads to run locally. Members also have access to ACTIVE’s marketing resources as part of the on-boarding process.
  • Leverage ACTIVE.com: facilities can promote programs through ACTIVE.com and gain exposure to a market of active individuals who are primed and looking for an opportunity to try golf.

The PGA continues to advocate Program Manager to members as a proven tool to give people an easy and accessible way to find and register for golf lessons and events. To learn more about how the PGA of America is partnering with ACTIVE Network to attract new participants, check out page 100 in the April issue of PGA Magazine: http://bit.ly/1mzdeh7. To learn more about ACTIVE Network’s Golf Course Management Software, visit www.ACTIVENetwork.com/golf.

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