P&R Marketing Idea: Facebook Cover Photo Contest

Facebook-cover-contest-thumbThe key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.

So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:

Host a Monthly Facebook Cover Photo Contest:

  1. Create a Facebook Photo Post mentioning the monthly cover photo contest & the following key points
    1. Upload this photo contest image
    2. Ask people to submit photos directly to the Facebook page or via email
    3. Winners will be chosen at random and featured for a one month period
    4. Mention dimensions of Cover Photo (851 X 315PX)

Example Post Content:

“Submit a photo of a local park, recreation facility or landmark for a chance to have your photo selected as our Facebook Cover Photo for one month! Entries can be submitted by uploading to our Facebook Page or emailing info@recreationemail.com . Ideal dimensions for cover photos are 851 X 315px. Winners will be selected at random each month. Good luck :)”

  1. Pin the post to the top of your page for 7 days – Hover over the post, click the pencil icon and select “pin to top”
  2. Create email blast announcing your Facebook Photo Contest – this will encourage participation from those that already like your Facebook page and potentially draw new Facebook likes from your list.
  3. Once you have selected a winner, upload their photo as your new cover photo, give the winner credit in the caption and ask them to tag themselves in the photo
  4. Repeat this process every month

Give it a shot and let us know if this method helped drive engagement on your Facebook page. Don’t forget to comment below and share a link to your Facebook page. Good luck!