Top 5 Things You Can Pickpocket from e-Retailers

As a recreation professional, you may be wondering, “What does my website have to do with Amazon and eBay?” Although you probably won’t be selling billions of dollars online, you share the same strategy. Whereas Staples.com wants a website visitor to buy a printer or reserve paper for in-store pickup, you want customers to sign up for a Yoga class, buy a membership to the gym, or book the indoor soccer field for a birthday party.

Since four of the biggest e-retailers have this process down to a science, it’s time for you to steal some ideas. Check out these five website strategies you can implement today:  Continue reading