Are you a marketing pro for your parks and recreation agency? If you are, there are only three simple areas where you can improve your marketing efforts: You can 1) get more people to see what you have to say, 2) get more people to subscribe, and 3) get more customers. All three phases work in harmony to turn a tweet into a Yoga class registration and a newspaper ad into a pottery class participant.
Next time you look at all of the marketing initiatives you run, organize them into this marketing funnel. That way, you can focus on improving effectiveness at each part of the funnel. In the end, you’ll see more customers. Here is how it works: Continue reading