The new year rings in adjusted goals, new ideas, resolutions and a fresh start for your marketing. And if somewhere in your goal set exists “increasing participation” or “getting more online registrations,” you may be looking for some new ideas. The first step in that process is to increase traffic to your website. For that reason, our first post of the year will focus on some quick fixes to help you increase the visibility of your online registration website. Consider placing your online registration link in these 21 places: Continue reading
If you offer online registration for your activities, you know how valuable it is for your staff and customers. You also know that the higher that percentage is of your total registrations, the easier life is for parks and recreation staff. But maybe you can’t seem to get more people online. For some reason, they keep calling in and lining up at peak registration periods to sign up for activities.
The problem may be you, not your customers. If you are doing any of these 12 things, your customers may feel likes the guy above: Continue reading
Parks and recreation agencies are (and should be) proud of the programs they offer their communities. But it always comes down to one question: how can we get more people to find out about our programs? If only more people knew, participation would surely increase.
That’s why marketing – and particularly partnership marketing – is so important to P&R agencies. Although these partnerships may not turn out as cute as a monkey and dove, they can still be very effective. Here are seven departments and organizations around the town/city/county that you should meet with: Continue reading
The Sporting Goods Manufacturers Association (SGMA) and ACTIVE Network conducted the 2012 Grassroots Sports Participation in America survey and have released an executive summary. The study covers motivators and blockers for physical activity and why people of all ages pursue specific sports and activities. Also, there are statistics about how activity fees, sporting goods and nutrition fit into the entire journey of the participant.
Here are some takeaways for your recreation department to check out:
- 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
- 60% of adults indicate they’re not more active because they “just don’t like sports”
- Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
- Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
- The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves
The study covers kids, teens and adults and includes some interesting insights into why we engage in sports and why we drop out. At a time where childhood obesity is a top concern, the study provides clues that could help the recreation industry take more action. ACTIVE Network also provides new research into the types of activities Americans participate in – revealing the factors that make some of us pursue competitive or endurance sports while others are driven by hiking or yoga.
The City of Leduc and its community partners have launched one online calendar to serve the entire community. The new event website – 1calendar.ca - pulls in events from multiple sources across the city into one simplistic view. This is the first synchronized technology in Canada that combines events from the city, library, development authority, and chamber of commerce (and more organizations in the future). With the new calendar, citizens and visitors do not have to search through multiple sources to get a view of the day’s activities.
Do you sometimes feel like participants skim over your website or emails, completely missing the registration link? Do you receive too many phone calls asking about program and event information? It’s no secret that attention spans are getting shorter and many people are skimming rather than reading, but there are ways you can present information about your event that are more likely to garner attention.
Here are seven writing tips to ensure your words will be read (and get you more registrations): Continue reading
How many emails do you get per day? And of those tens/hundreds/thousands you get in your personal inbox, work inbox, and more, what makes you open one but not another? It’s probably a combination of factors – who’s sending it, the time of day you receive it, the subject line, and the type of content.
Now let’s look at email from the other side – when you’re the sender. If you use email as a marketing tool to promote your upcoming recreation programs, it’s important to understand and optimize all of the factors so that your emails stand out to your customers. Here are four ways to do that:
With so many recreation activities for the public to choose from, it’s important for your community organization to get creative to increase participation. Get started by taking a closer look at your customer data. You can uncover trends and identify ways to increase registrations. After that, take that information and use it to create targeted marketing campaigns and offers.
Last week, I attended HubSpot’s webinar, The Science of Email Marketing. Known as the Social Media Scientist, Dan Zarrella compiled the statistics and presented the webinar. It was one of the more useful webinars I’ve attended because it gave hard evidence rather less-than-concrete theories. These 14 statistics will help you get more opens and clicks.
Email is an inexpensive and effective way to communicate with members of your community. Most (or all) of you probably use email marketing to spread the word about your events, classes, programs, and news. However, do you have a strategy in place? In this article, we’ll cover eight necessary steps you should take to ensure that your email marketing is on track for success.
We need subject lines that pull inbox scanners from their numbed slumber in which most emails are unceremoniously deleted. If our email is to be read, our subject lines must save our recipients from mindless autonomy.
Take these four steps/resources and improve your emails. You’ll improve open rates, clicks, and ultimately revenue. What else has worked for your effective email campaigns? Comment below.
A website should be the centerpiece of your marketing communications. For all you hear about social media or the amount of money you spend on print materials, all marketing roads lead to your website. For that reason, it’s important that your website is attractive, well-written, easy to use, and can tie directly to how you make money. Depending on what kind of community organization you have, your website should be able to process registrations, sell merchandise, collect donations, take volunteer applications or all four.
Here are six great community organization websites (in no particular order) for you to check out and learn from: Continue reading
Online registration is a win-win. Members of the community get an easier way to register for programs while organizations save time and money in the sign-up process. Therefore, it’s crucial for rec organizations to direct people to register online.
Here are ten quick and easy ways you can increase online registrations: Continue reading
Parks and recreation professionals often have to wear many hats (sorry, but sometimes there’s no way around a cliche). Depending on the size of your agency, you could be the director, marketing pro, accountant, and front-desk fill-in. And when it comes to marketing, you need a way to pull together nice graphics for your recreation guides, emails, social media channels, mass mailings, and more.
Here are five free online tools that will help you, the multiple-hat-wearing P&R pro, step up your graphic design game: Continue reading