Mobile phones have come a long way from clunky sci-fi devices to sleek pocket computers. If you have a smart phone, you’re most likely attached to it because it can do just about everything. And even if you don’t have one, you probably hear everyone talking about how mobile is the next frontier. That’s because by 2015 the number of mobile application downloads will reach 98 billion, according to Berg Insight. For the web, mobile devices already account for 10% of total global internet traffic (KPCB).
But at the same time, organizations need to pump the breaks on their mobile strategy. One major mistake is to take the “because everyone else has an app” approach. To guard against that and to see where your organization stands on the mobile front, ask yourself these three simple questions before jumping head first into the mobile game: Continue reading