How to Drive People Online with Early Bird Registrations

RJC__20130725_Active_SDTech_7724Your organization offers online registration. It’s convenient for your customers and saves you tons of time, but not enough people are using it. So you still have some long lines on registration day and you’re scrambling for ways to get people online. Introducing…early bird registration. With early bird, you can give early access to registration to a certain group. That way, people will be enticed to go online to register before classes open up to everybody else.

If you’re considering offering early bird registration, here is game plan:  Continue reading

How to Increase Participation in Parks & Recreation [SLIDESHOW]

Your parks and recreation agency’s mission probably goes something like this: we strive to enrich the lives of our residents by providing quality recreation programs, facilities and natural open spaces. But to reach that ultimate goal, you need to increase participation in what you offer. When more citizens are involved, your community is healthier and stronger.  Continue reading

4 Free Tracking Tools to Measure Marketing Success

Most people think online marketing is all about the glitz and the glamour. Creating viral videos, schmoozing clients at cocktail parties, creating advertising campaigns and… Facebook! Reality check; reports are one of the most important components of any marketer’s job. Without detailed data, measuring the success of any marketing campaign is guess work. For all you know, your latest campaign could have been a hit but analytics will show otherwise. Get yourself out of the dark, monitor the statistics’ of your future marketing campaigns and arm yourself with powerful information using these free, easy-to-use analytical tools:  Continue reading

17 Marketing Campaigns to Boost Parks & Rec Participation

A few weeks ago, we got together with a group of parks and recreation professionals in the Chicago area. We met at Wood Dale Park District to talk about ways to increase participation in programs they offer and ended the luncheon with group discussions. Here are some ideas presented that you could add to your marketing mix:  Continue reading

How to Stand Out In Facebook’s New Graph Search

In mid-January, Facebook CEO Mark Zuckerberg presented Graph Search as Facebook’s new social search engine. Confusing, I know. To simplify the jargon, Graph Search pulls four things into one searchable place for you: people, places, interests, and photos. With those all available, you can search for and find results like, Friends who like Basketball, Pictures I Liked, and Restaurants near Boston, MA my friends have been to. Play around with the search to learn more.

But that’s not why you’re here! Today, we’re talking to the Facebook page manager who is wondering how to change his or her strategy for the organization’s page. Here are 3 steps to make your organization’s Facebook page stand out in Graph Search:  Continue reading

15 Organic Metrics Your Recreation Organization Needs to Track

If you’re a stats geek, you like dissecting numbers from Google Analytics, email clickthrough rates and Facebook Insights. But numbers, metrics and statistics can no longer be the interest of just the geeks. Every marketer has to dig into the numbers to determine their promotional effectiveness.

Last week, we talked about the parks and recreation marketing funnel. Wherever you put Analytics in the funnel, it needs to be part of your process. Here are fifteen organic (marketing you don’t directly spend on) metrics to track, tweak, and test for your recreation marketing: Continue reading

The Parks & Recreation Marketing Funnel

Are you a marketing pro for your parks and recreation agency? If you are, there are only three simple areas where you can improve your marketing efforts: You can 1) get more people to see what you have to say, 2) get more people to subscribe, and 3) get more customers. All three phases work in harmony to turn a tweet into a Yoga class registration and a newspaper ad into a pottery class participant.

Next time you look at all of the marketing initiatives you run, organize them into this marketing funnel. That way, you can focus on improving effectiveness at each part of the funnel. In the end, you’ll see more customers. Here is how it works: Continue reading