4 Parks & Recreation Trend Reports You May Have Missed

Over the last few months, a few organizations have covered new trends in recreation. Whether conducting a survey, doing some research or commenting on the industry overall, these organizations have released some interesting data. Today, we will consolidate these resources so you can check out the ones that interest you the most. Here they are: Continue reading

The Secrets Google Is Keeping About Your Members

Here’s a scenario to think about today: You offer tons of programs over four seasons of the year, so you have a good idea of what classes, times, and parts of the year are popular with your customers. You know when people register. But do you know when your customers get motivated to register?

To find the answer to that question (as is the case with many questions these days), just Google it. Actually, “Google Trends” it. Google Trends is a tool that shows how search volumes change over time. YMCAs, for example, can put in different search terms to see the peaks and valleys of the term through Google. That way, you know when your customers want to kick off a new journey of exercise and can market to them in a timely way. Continue reading