Your organization offers online registration. It’s convenient for your customers and saves you tons of time, but not enough people are using it. So you still have some long lines on registration day and you’re scrambling for ways to get people online. Introducing…early bird registration. With early bird, you can give early access to registration to a certain group. That way, people will be enticed to go online to register before classes open up to everybody else.
If you’re considering offering early bird registration, here is game plan: Continue reading →
No matter what field you are in, sometimes your job simply gets in the way of your job. All of the day-to-day tasks or paperwork can blind you from your ultimate goals or mission. It’s the same at a parks and recreation agency. Managing programs, parks, facilities, memberships, child care programs and a lot more takes a ton of time and effort. We work with hundreds of P&R organizations who deal with this balance every day – managing the day-to-day while keeping the mission in mind.
Today is a refresher. For this post, we’ve compiled 37 real goals from tons of parks and recreation agencies across North America (some may sound very familiar). Take a look, incorporate some at your organization, and most of all, make sure you’re not letting your job…get in the way of your job: Continue reading →
Social media changes everyday. When you start to master Twitter, Pinterest pops up. And when you finally see some real results from Facebook, they change their entire advertising platform. So is the speed of social media.
Your parks and recreation agency’s mission probably goes something like this: we strive to enrich the lives of our residents by providing quality recreation programs, facilities and natural open spaces. But to reach that ultimate goal, you need to increase participation in what you offer. When more citizens are involved, your community is healthier and stronger. Continue reading →
The average Facebook Business Page post will only reach 16% of its audience. If you have 100 likes on your Facebook page, your posts will appear on the home feeds of approximately 16 people who have liked your page. This has a lot to do with the timing of content and Facebook’s Edgerank system. Facebook allows you to reach a higher percentage of your likes and people who have not yet liked your page with the Promoted Posts Feature. This is a low-cost, high-value tool for those of you looking to draw attention to an announcement, promotion, event etc.
A few weeks ago, we got together with a group of parks and recreation professionals in the Chicago area. We met at Wood Dale Park District to talk about ways to increase participation in programs they offer and ended the luncheon with group discussions. Here are some ideas presented that you could add to your marketing mix: Continue reading →
The key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.
So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:
As tech companies grow and new ones pop up, new verbs continue to be introduced to our evolving vocabularies. New verbs that started off as company names and won’t be found in Webster’s Dictionary. “Google” it comes to mind first. Want to know the name of a song you’re listening to? “Shazam” it. Want to video chat with your family back home? “Skype” them. But here’s an example you may not be so familiar with; has anyone ever asked you to Bitly a link?
This is a guest post from Jessica Levine, Marketing Coordinator at Canton Leisure Services in Canton, Michigan. _____
The figures are staggering: More than one-third of American adults and children are obese, resulting in conditions like heart disease and diabetes. Canton Leisure Services (CLS), ACTIVE Network customer and winner of the National Recreation and Park Association Gold Medal Award, is helping to relieve this epidemic on a local level through its four-month ‘100 Days to Health’ program.
Supported by a strong partnership with Southeast Michigan’s Oakwood Healthcare System, 100 Days annually begins in January and wraps up in late April at the popular Summit on the Park community center located in Canton, Michigan. Continue reading →
In recent years, humans (and particularly kids) have become increasingly sedentary. This trend is affecting mental and physical health as well as healthcare costs. But a few weeks ago, ACTIVE customers from parks and rec agencies, collegiate rec departments, YMCAs and other community organizations gathered at our user conference to discuss these issues. Continue reading →