Yuppies. Say what you want about them, but they have incomes and a general affinity for the hottest fitness trend, class, and activity. They also take to Facebook, Twitter, and Instagram before, during and after participating in a cool activity. Doesn’t that sound like an ideal customer? Depending on the demographics of your community, you could tap into the young professional market with some new and trendy offerings.
To help you understand what young professionals are looking for, here is a list of activities that are currently trendy in the 20 – 30 year old range: Continue reading