7 New Recreation Programs for Your Organization to Try

Image source: Active.com

People like “new.” And to stay on the cutting edge of programming, parks and recreation agencies are always looking to improve their classes and events. New and different program ideas are exciting and can increase participation and revenue. Today, we’ll outline seven new and/or little-known recreation programs and sports that you could offer at your facilities: Continue reading

NIRSA 2012 Conference: ‘Navigating the Future of Collegiate Recreation’

The National Intramural Recreational Sports Association (NIRSA) is hosting it’s annual conference in Tampa, Florida from March 27 – 30, 2012. For our campus rec people out there: will we be seeing you there? More than 2,000 campus recreation professionals and students will gather to discuss new innovations and more at the conference titled, “From Ideas to Innovation: Navigating the Future of Collegiate Recreation.”

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How to Use Foursquare for Your Recreation Department

foursquare for recreation facilitiesIt’s time to check-in with this whole Foursquare thing. Now, I understand that it’s hard enough to keep up with social media from Facebook‘s changes to Google throwing it’s hat into the social ring, but Foursquare is unique for rec departments.

If you have physical locations like gyms, parks, rec centers, pools, fitness centers, and athletic fields (sound familiar?), Foursquare allows you to entice and connect with customers as they physically visit your facilities. Let’s jump into it:  Continue reading

How to Drive Community Participation Using Customer Data

Increase participation in your communityWith so many recreation activities for the public to choose from, it’s important for your community organization to get creative to increase participation. Get started by taking a closer look at your customer data. You can uncover trends and identify ways to increase registrations. After that, take that information and use it to create targeted marketing campaigns and offers. Continue reading