When a customer registers for a program or books a facility online, what happens? Do you thank them? Do you recommend other similar programs or point them to your Facebook page? Don’t squander this opportunity to turn a new customer into a loyal one.
We covered this idea a few months ago in this article: 3 Critical Web Pages You Are Neglecting. One of the three we covered was the thank you page. To summarize, each web interaction with a customer is a great opportunity for your P&R agency to take the next step. On the thank you page, can you turn that customer into a Facebook fan? Can you point that customer to other similar programs (upsell)? Designing goal-oriented thank you pages should be a part of your marketing strategy. Continue reading
As a recreation professional, you may be wondering, “What does my website have to do with Amazon and eBay?” Although you probably won’t be selling billions of dollars online, you share the same strategy. Whereas Staples.com wants a website visitor to buy a printer or reserve paper for in-store pickup, you want customers to sign up for a Yoga class, buy a membership to the gym, or book the indoor soccer field for a birthday party.
Since four of the biggest e-retailers have this process down to a science, it’s time for you to steal some ideas. Check out these five website strategies you can implement today: Continue reading
We all like to focus on the big ticket pages like the homepage, blog, and news page. However, you may be neglecting some important pages on your website that can do a lot to convert visitors to customers and keep websites visitors hanging around when they are lost. Here are three pages you should take a look at to make sure they are effective:
1. Landing pages Continue reading
Do you sometimes feel like participants skim over your website or emails, completely missing the registration link? Do you receive too many phone calls asking about program and event information? It’s no secret that attention spans are getting shorter and many people are skimming rather than reading, but there are ways you can present information about your event that are more likely to garner attention.
Here are seven writing tips to ensure your words will be read (and get you more registrations): Continue reading
Building a website isn’t like assembling a coffee table – you can’t just throw together a few screws and let it sit for years. A website takes constant updating to keep up with your own changes and news but also to stay on top of effective internet trends. But updating your website with proven techniques can be easier than you think. So if you and your web visitors are pulling out hair when it comes to your site, use these free tools to make sure your website isn’t holding you back: Continue reading
A website should be the centerpiece of your marketing communications. For all you hear about social media or the amount of money you spend on print materials, all marketing roads lead to your website. For that reason, it’s important that your website is attractive, well-written, easy to use, and can tie directly to how you make money. Depending on what kind of community organization you have, your website should be able to process registrations, sell merchandise, collect donations, take volunteer applications or all four.
Here are six great community organization websites (in no particular order) for you to check out and learn from: Continue reading