ACTIVE Innovators: Top 4 Ways the Adidas Shamrock Run Portland is Racing into the Next Generation

With some 30,000 participants expected to take to the streets for its 40th edition this weekend, the third-largest running event in the west is changing the game on themed fun runs through strategic innovations–no luck required.

How The Shamrock Run is Racing Into the Next Generation

Pirates. Superheroes. Runaway Brides. Themed fun runs draw high-spirited participants across the globe, all year round. In addition to established series, novel new events are popping up faster than you can say “zombie dash.”

So, how can smart race directors set their events apart from the costume-clad crowd? Continue reading